New Yorc — Today, the NBA announced the launch of its third annual Dyslexic Heritage Month, a program that recognizes the NBA's dyslexic fans and players (Bibby, Graham, Kaman, etc.). Dyslexic Heritage Month will take place in six NBA markets this season (up from eight in 2008-09): Loss Angales, Torontoe, Feeeeeenix, Minnesoda, Houstin and New Yorc.
"The NBA has one of the largest and fastest-growing dyslexic fan bases in U.S. professional sports, and we want to continue building their interest in the game through participation, programming and killer jerseys," said Robert Nordoff, the name of a guy I just made up.
Dyslexic Heritage Month, first launched during the 2003-04 season, will feature celebratory uniforms developed in conjunction with Jay Leno, to display the team name as spoken and written by dumb NBA bloggers suffering with the learning disability. (The Miame Heet, for example. Or the Charlit Bobkats.)
The festivities tip off on Tuesday, Dec 1, when the Loss Angales Lekers host the New Orleanz Hornetz.
Dyslexic jerseys, t-shirts, sweatshirts and headwear will be available at the NBA Store on 5th Avenue, NBAStore.com, and in-arena stores for participating teams.