What's the difference between this and getting a free iTunes download when you go to Starbucks?
It's brand visibility. Brand visibility for Android and the Nexus line of devices, as opposed to brand visibility for a partner company like Samsung.
The Nexus 4 and 7 have been hits, but Nexus still doesn't have the consumer brand awareness of other products like the Galaxy line or any Apple products.
This goes a LONG way to furthering that cause. I mean shit, you have the word NEXUS and the Android logo PROMINENTLY displayed on 50 million fucking candy bars.
That's all good in my book.
I don't give a fuck about Nestle. You do what you gotta do to get ahead.
And hey, I may not eat them but KitKat isn't so bad a brand. Could have been a lot worse, they could have partnered with KFC..... lol. Then I would have to consider a boycott