It's hard to measure hype because it depends on which sources of news and information about Drake you frequent. For example, hype will differ based on which blogs you visit, which music channels/websites you visit, what songs are played on the radio, and what your friends' and people who you discuss hip hop with tastes are like.
I don't dig the recent leaked song because I'm not the target market for it. I bet dudes who are sprung and girls in general will get wet. I still predict him going gold for sure and eventually platinum.