Nine Inch Nails’ Trent Reznor may be watching too many "X-Files" reruns.
Or perhaps he’s embarked on an elaborate viral marketing strategy in the form of an alternative reality game to stir NIN fans into a frenzy of anticipation for the April 17 release of the band’s Orwellian concept album, "The Year Zero."
Either way, a conspiracy theory has erupted that’s juicy enough to keep agents Mulder and Scully busy for a whole new season. The plot combines a network of disturbing Web sites that purport to reveal frightening government cover-ups, some mysteriously leaked new songs and a series of strange, wire-tapped phone conversations. More is discovered each day.
Is it all a game? A fancy hoax? Has Reznor gone off the deep end?
You decide.
It started with the appearance of NIN European tour shirts. Seemingly randomly highlighted letters on the shirts spell out, "I Am Trying to Believe."
It wasn’t long before a NIN fan looked up the phrase on Google and discovered
www.iamtryingtobelieve.com, a Web site containing information about Parepin, a drug the U.S. government supposedly is pumping into the water supply to build immunity to bioterrorist warfare. The site maintains that the drug isn’t safe, and goes on to describe a Parepin-induced hallucination of The Presence, a giant, Big Brother-like hand descending from the heavens.
An e-mail to the site results in a chilling automated response that reads as if its creator has been silenced by "X-Files" villain the Cancer Man. "It’s now clear to me that Parepin is a completely safe and effective agent developed to protect us," was the reply, noting it was irresponsible to suggest otherwise, before suggesting we all start drinking the treated water.
Meanwhile, three leaked tracks from "The Year Zero" have surfaced, supposedly recovered from Flash drives found on bathroom floors at two recent NIN shows in Portugal and Spain. The songs are available at
http://symphonyofnoise.com/nails/yearzero.
Posts on the NIN message board,
www.echoingthesound.org, claim to have pieced together additional information from the drives, which lead to more Web sites. Several phone numbers also were found on the mystery drives: callers hear what are allegedly wiretapped recordings of two people discussing The Presence.
From there it only gets weirder -- and more complicated.
In a nutshell,
www.anotherversionofthetruth.com,
www.bethehammer.org,
www.105thairbornecrusaders.com and
www.churchofplano.com purport to reveal a web of government deceit involving another drug called Opal, ethnic cleansing, racial profiling, an unsettling reunion of church and state, mind control and more.
The UK digital media magazine Digit claims the sites are all part of an alternative reality game (ARG) created by 42 Entertainment, which would explain the elaborate networking.
Both 42 Entertainment and Reznor’s label, Interscope, remain tight-lipped. The label did release a statement from Reznor in which he revealed that "The Year Zero" began as a daydream about the end of the world and takes place in 2022. But his statement does not link the Web conspiracy drama with his new CD.
Draw your own conclusions. This X-file remains open and unsolved.