I feel like Snapchat is kinda over now. It was fun for a while. There's only so many stories I can watch of girls dancing drunkenly in clubs and people's gurning selfies.
And I really don't give a flying fuck about watching live snaps from events. I just opened it and there's a live event of college football. I shit you not. Who cares about that? And last week it was some shit EDM festival. So basically, to promote your new feature, you've chosen a glorified light show with a bunch of DJ's waving their arms around, and the even shitter college version of a shit sport that nobody outside of the US gives a fuck about. I mean, I don't watch English football either, but at least I could accept that there's a large international market that might want to see snaps from the World Cup, or Champions League, or whatever. But fucking college American football, you gotta be fucking shitting me.