DISCLAIMER: This reply is not meant to be rude or disrespectful to anyone who has posted before me (no matter how much it may seem like I'm referring to you, even if I do mention your name).
Why do you guys always fall for the coordinated MTV moments? Last time it was Eminem having an ass in his face. This time its Kanye's outburst. Its all to get you talking, and to get the word round. Nothing serious.
Its how the media works. After all this debating, people who didn't watch the show will now tune in for the re-run of the awards, just to watch this moment again (all things remaining the same as, I know someone will mention the advent of You-tube). Hence, a guaranteed 'new audience' that gives advertisers a reason to buy up ad time for a 'repeat event'.
The person Kanye interrupted got her chance to make her acceptance speech in the end. No love lost right?...........Ok, I don't know about that