Dude you are 100% right...!
I feel the same way. I feel like he's forcing it...forcing his intellectual style, forcing his attitude, forcing his fierceness towards "bling-blinging" rappers, forcing his slow jams to the ladies...etc. It's like he's not letting go and being loose, he's so uptight.
I love music because it's unforced, it just comes out and it just flowwwwws...but I listen to Common, Lupe Fiasco, Talib Kweli, and it's like they don't have a musical rhythm, they are just trying to "educate" everybody and it's so annoying. On the album Be, Common was more laid back, relaxed, and things came together, but on this album it's got that forced sound.
(Everybody is guilty of it sometimes, but in terms of music, esp. hip hop, when a rapper lets go and just lets himself rhyme and have fun, that is the SHIT!!! Check Do or Die, Jay-Z...etc!)