Limited Edition

Casey

Well-Known Member
Staff member
Jan 18, 2001
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I don't tend to drink much soda. But in the shop today my curiosity gave in and I picked up this *limited edition* Orange flavored Coca-Cola since they've been advertising it so much.

It tasted like shit and I don't see why anyone would buy it over an actual orange soda such as Tango.

This led me to think, that especially when it comes to food, the term "Limited Edition" is just a safety net. I.E, if the product got a really positive response, they wouldn't take it off the shelves but at some point the words Limited Edition would be removed.

And if it gets a negative reponse, as I'm sure will be the case with this particular example, they can take it off the shelves as soon as the current batch of stock is sold, and then say "Well, it was only a limited edition".

Do you think that happens a lot and there's no such thing as a genuine "limited edition" these days? (When it comes to something disposable as opposed to something collectable)

Or am I being overly cynical here?
 
yeah you're right. it is a safety net. coke should stick to cok and not make those flavoured coke. they all taste like shit.
 
I don't believe that limited edition no more...I mean I know it is limited even if the put 2 000 0000 000 pieces out, but that really is not the point in a limited edition.
 
I miss Pepsi Blue :(
2002-05-07-pepsi-blue.gif
 
Limited Edition means its a test market item. If it does well, it goes off the market for while and then comes back. A good example is the Mountain Dew Orange drink. It was for one summer a few years ago, went away and came back for good.

I wish they'd bring back Pepsi Clear though, just cause it looked cool.
 
orange coke? that's the first time i heard of that...i saw an ad for chocolate coke...looks like it might be good....
 

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