40 has as many divided opinions on him than most other rappers out there today. His flow and 'slanguage' seems to either piss people off or draw people into liking his style, either you are a fan of his or you hate him. I would argue that he has been one of leading figures in west coast hip hop since the mid-80's. Much like when NWA were puttin it down in LA, 40 and the likes of too short were pioneering the west coast sound in the bay at the same time.
Having been in the game for such a long time now (as long as dre), he paved the way for younger west coast cats to make a name for themselves. He was one of the first rappers ever to start his own label. Despite the change in hip hop, 40 has always stayed true to what made him and even though he might not sell millions on each album, he has produced many west coast classic tracks along the way. Another thing I like about him is that ever since he has been in the game he has showed nothin but love to basically every rapper out there(check his guest apperences record), obviously he is a figure in the west, but he has also got mad love down south aswell. Yes he did have minor problems with a few east coast cats but he was never into starting beefs for publicity or to boost sales - unlike most mc's these days.
Whether you like him or not, it goes un-noticed and I think 40 deserves alot of respect for what he has done for west coast hip hop...
Thoughts........
Having been in the game for such a long time now (as long as dre), he paved the way for younger west coast cats to make a name for themselves. He was one of the first rappers ever to start his own label. Despite the change in hip hop, 40 has always stayed true to what made him and even though he might not sell millions on each album, he has produced many west coast classic tracks along the way. Another thing I like about him is that ever since he has been in the game he has showed nothin but love to basically every rapper out there(check his guest apperences record), obviously he is a figure in the west, but he has also got mad love down south aswell. Yes he did have minor problems with a few east coast cats but he was never into starting beefs for publicity or to boost sales - unlike most mc's these days.
Whether you like him or not, it goes un-noticed and I think 40 deserves alot of respect for what he has done for west coast hip hop...
Thoughts........