Sean "Diddy" Combs is making an effort to eliminate knockoff versions of his Sean John Canada clothing line.
On Tuesday, the Bad Boy mogul launched Don't Buy a Lie, an anti-counterfeit campaign that aims to alert consumers about the country's counterfeiting problem via partnerships with Canadian media, celebrities, retailers and consumers.
Bogus Sean John gear had flooded Canadian flea markets, street corners, retail stores and Internet sites. As a result, the line’s Canadian distributor Multigroup dispatched legal and investigative services to deal with the issue. The action resulted in the seizure of thousands of pieces of Sean John clothing by local authorities.
To combat the counterfeit problem, the Don’t Buy a Lie campaign will include exclusive hang tags color-coded by season, counter cards at cash registers and stickers in storefronts at authorized dealers. The tag colors, which will change seasonally with shipments, can be verified online at www.dontbuyalie.com.
On Tuesday, the Bad Boy mogul launched Don't Buy a Lie, an anti-counterfeit campaign that aims to alert consumers about the country's counterfeiting problem via partnerships with Canadian media, celebrities, retailers and consumers.
Bogus Sean John gear had flooded Canadian flea markets, street corners, retail stores and Internet sites. As a result, the line’s Canadian distributor Multigroup dispatched legal and investigative services to deal with the issue. The action resulted in the seizure of thousands of pieces of Sean John clothing by local authorities.
To combat the counterfeit problem, the Don’t Buy a Lie campaign will include exclusive hang tags color-coded by season, counter cards at cash registers and stickers in storefronts at authorized dealers. The tag colors, which will change seasonally with shipments, can be verified online at www.dontbuyalie.com.
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