On Tuesday I talked with John Berman, an ABC News correspondent, about Apple’s current image in the media, and with its fans and customers.
Mr. Berman’s first question to me was: “Is Apple losing its cool?”
It’s a valid question. The company has been under fire lately for any number of reasons.
There’s the disagreement with software developers who want to use third-party software to create applications for the iPad and iPhone, specifically built using Adobe’s Flash authoring tool. In turn, Apple is still in a three-year standoff with Adobe over disallowing Flash content on Apple’s mobile devices.
Then there are frustrations with Apple’s app store, where applications are approved for sale in iTunes for what seem like random reasons. There’s also the company’s dispute with HTC over patents related to the Google phone, which is made by HTC. And then, the company’s chief executive, Steven P. Jobs, has been criticized for his terse responses to customers who ask questions about Apple products.
Last, but definitely not least, there is the brouhaha that has surrounded the company since a prototype of the new version of the company’s iPhone was found in a bar.
Many consumers — in opinions expressed on blogs and Web sites — see Apple as a haughty and bullying company. In part, this may be because Apple is no longer an underdog in the industry. The company’s market cap fluctuates between $230 and $240 billion, not far behind its big brother Microsoft, which sits around $260 billion.
But all the litigation and negative press hasn’t hurt Apple’s sales. People are lining up to buy iPads and iPhones and swooning over announcements of new products.
Still, as more options for competing products appear in the marketplace, if the company doesn’t get its image back on track, that tide could change.