Technology iPhone OS 4 event April 8th

[S. Fourteen]

masta, you are STILL completely missing what Jobs is trying to say. Completely.

Microsoft weighs in: 'the future of the web is HTML5' -- Engadget

Where Steve Jobs leads, Microsoft follows -- how's that for shaking up the hornet's nest? It's said in jest, of course, but we've just come across a post from the General Manager for Internet Explorer, Dean Hachamovitch, and the perspective expressed by him on the subject of web content delivery broadly agrees with the essay penned by Jobs yesterday on the very same subject. Echoing the Apple CEO's words, Hachamovitch describes HTML5 as "the future of the web," praising it for allowing content to be played without the need for plug-ins and with native hardware acceleration (in both Windows 7 and Mac OS X). He goes on to identify H.264 as the best video codec for the job -- so much so that it'll be the only one supported in IE9's HTML5 implementation -- before turning to the dreaded subject of Flash.

This is where it gets good, because he literally repeats one of Jobs' six pillars of Flash hate: "reliability, security, and performance" are not as good as Microsoft would like them. Where Hachamovitch diverges from Apple's messiah, however, is in describing Flash as an important part of "a good consumer experience on today's web," primarily because it's difficult for the typical consumer to access Flash-free content. Still, it's got to be depressing for Adobe's crew when the best thing either of the two biggest players in tech has to say about your wares is that they're ubiquitous. Wonder how Shantanu Narayen is gonna try and spin this one.

P.S. : it's notable that in multiple paragraphs of discussing "the future," Microsoft's IE general fails to once mention the fabled Silverlight, itself a rich media browser plug-in. Given Silverlight's featured role in the Windows Phone 7 infrastructure and other things like Netflix, we doubt it's on the outs, but there are sure to be some sour faces greeting Hachamovitch this morning.

Shhhhh. Do you hear that? It's the sound of nails being pounded into a coffin for Flash content.

 

[masta247]

I don't see any "nails pounded into a coffin for Flash content". Nothing like that in that article either.

It's true that Microsoft didn't like Flash content in the first place because of Silverlight (which is a fail).

Again this proves my point that, quoting your own article:

describing Flash as an important part of "a good consumer experience on today's web," primarily because it's difficult for the typical consumer to access Flash-free content

And this was a fail especially for Ipod and Ipad.

I still can't see how in your opinion I am missing a point if that was my only point.

 

[S. Fourteen]

Post by John Gruber on Daring Fireball

I don’t agree with all of it, but Charlie Stross’s analysis of Apple’s long-term strategy is just great overall. This is spot-on:

"I’ve got a theory, and it’s this: Steve Jobs believes he’s gambling Apple’s future — the future of a corporation with a market cap well over US $200Bn — on an all-or-nothing push into a new market. HP have woken up and smelled the forest fire, two or three years late; Microsoft are mired in a tar pit, unable to grasp that the inferno heading towards them is going to burn down the entire ecosystem in which they exist."

Apple’s decision to ban apps made using Adobe’s Flash cross-compiler isn’t about the present. It’s about making decisions now — exerting control while they have it — to shape the landscape of the entire industry a decade from now. And count me in with Stross — HP’s decision to buy Palm is a sign that HP understands Apple’s strategy and they want in.

LMAO at your claim of iPhone OS failing to provide a good user experience on the web. Did you not read the part where Jobs said "iPhone, iPod and iPad users aren’t missing much video." & "There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world."

I own an iPhone 3G and an iPad. You used one or the other for about 5 minutes. That's where you are failing to see the reality.

 

[masta247]

You quote a guy saying, that Flash is a part of good consumer experience on today's web and that it's difficult for the typical consumer to access Flash-free content. I quote that part adding a comment that it proves my point and then you don't agree and "lmao" at that claim (which is what you posted and bolded in the first place).

Is there any logic here?

 

[S. Fourteen]

^ You are not comprehending the information in this thread. Perhaps you were told by your instructors what Adobe is saying - and maybe going by a belief that is embedded in your mind. Perhaps not realizing that Steve Jobs is the ultimate end-user. He understand the industry from the perspectives of both creator and end-user - that is something that you should take after if your aspiration is to be a developer of web content. Learning how to use Flash is just a first baby-step, you need to understand where the industry is headed, which I think you are failing to do.

Jobs quote

Adobe has repeatedly said that Apple mobile devices cannot access “the full web” because 75% of video on the web is in Flash. What they don’t say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads. YouTube, with an estimated 40% of the web’s video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren’t missing much video.

Another quote

We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.

You are dependent on Adobe.

[edit]

Steve Jobs keynote speech at unveiling of the iPhone in 2007

Here's 4 smartphones - Moto Q, BlackBerry, Palm Treo, Nokia E62 - the usual suspects. What's wrong with their user interfaces? Well, the problem with them is really, sort of the bottom '40' there. It's this stuff right here [pointing at the hard-keys of the phones]. They all have these keyboards that are there wether you need them or not to be there, and they all have these control buttons that are fixed in plastic and are the same for every application. Well, every application wants a slightly different user interface. Slightly optimized set of buttons just for it - and what happens when you think of a good idea 6 months from now? You can't run around and add buttons to these things - they're already shipped. So what do you do?

Sounds similar doesn't it?

 

[masta247]

^And why whenever we're talking about flash you're mentioning videos online? That's just one of these things Flash can do. Sure, I am aware where the industry is headed. Whether Apple is strong enough to limit the usage of flash and whether it will be replaced by other technologies is not sure yet. There are more "dying" technologies that Apple still uses and nobody mentions them - they want to kick the shit out of Adobe instead. That proves to me that it was ONLY a business move. Adobe doesn't want us so we will stick a tongue out and try to destroy them - show them how powerfull we are. We will wipe them out!
There will definitely be more alternatives limiting the need for Flash player. However Flash will NOT disappear in the upcoming years. And I there's a difference between what is now and what will be in 10 years. Noone can predict what will happen in technology in 10 years and thus developers and most companies care, and should care about now and closest future.

You are dependent on Adobe.

Yes I am if it comes to flash. So now it's about double standards? You want open software or what?
Are you a "freetard" now?

Steve Jobs keynote speech at unveiling of the iPhone in 2007
Sounds similar doesn't it?

This means that he's either an idiot or he really thought that people are.
Yeah right because everyone wants the same thing and everyone wants a touchscreen. That's what he tried to say? That their phone doesn't have a physical keyboard (awesome) and thus it can act differently in different apps?
Well, a huge amount of people dislike and will dislike touchscreens (I was one of them) and don't care about apps. They'd rather do basic things well and that's what Iphone is not better at. A good old Nokia wins.
And obviously someone going for a touchscreen smartphone wants good user experience in apps - what's so revolutionary that your beloved leader said there in that case?

It's really silly to see people using smartphones or Iphones when they are using it only for calls and texting btw.

And not everyone likes the same UI. I know that I honestly disliked Macs and Ipod compared to Windows and Android. It wasn't intuitive to me and I wasn't the only one thinking that way. They're "ease of use" is overrated - they want to repeat it so many times that people will actually believe that they create products that are easier to use.

 

[S. Fourteen]

damn, you went preach on me.. I just don't have the mental capacity to read all that right now but looking at the thanks from Casey, it wasn't all that I'm assuming.

you know I luv ya masta casey can fuck off with his fragmented Android OS

 

[masta247]

Adobe strikes back: no Flash for iPhone, end of story?

arharharhar

 

[Casey]

Android is HARDLY fragmented.

iPhone OS is probably way more fragmented than Android actually.

 

[S O F I]

Adobe strikes back? LAWL

That's like me coming up to a dude whooping the shit out of him and his mama and taking a shit on his uncle and dude is like "Hey man you're mean, I'm not going to play with you anymore".

 

[masta247]

I don't think that describes the situation between Apple and Adobe.

How did Apple hurt Adobe except for assholish comments after Adobe refused to create a Flash player for Apple on their rules?

Do you know that Adobe was one the major reasons behind Macs having an opinion of "good for graphics"? Now Adobe doesn't optimize their products for Macs. They port them from Windows instead which means they work better on Windows. Now Apple computers are not any better for graphics.

Apple did everything it could to hurt Flash but still people shit on Apple for not sucking Adobe's cock to have flash on their Iphones and Ipads.

In short term this "beef" is hurting Apple, not Adobe. Even if in upcoming years sfw. and such files ( "flash content") disappear like Apple wants it still won't hurt Flash much.
Flash players is free anyway and it was only a tool to open flash content that MIGHT be sort of replaced by html5. Even if that happens people will still use Flash as a tool for creating multimedia content.
Even if the web changes to html5 which means flash files converted to a format that will be played with html5 it won't change anything except for the fact that people won't have to download flash players to play some files created with Flash.
Still Apple devices will be left without a way to play other things created in Flash as well as files in original flash formats.

So they basically hoped that as a major player they'll be able to totally wipe out flash from the web which is rather not going to happen.

Either they find that out and find a way to apologize to Adobe and use their products on their terms again or just continue not supporting another big and important technology (like it was with Java that they're not very keen to use).

 

[Casey]

I just got Photoshop CS5 and it shits on any piece of software Apple have ever written.

Adobe FTW.

I would laugh so hard if Adobe pulled Photoshop support for Mac.

 

[masta247]

That wouldn't be very funny for Apple.

Its users would either massively switch to Windows or use GIMP instead. Oh no just like "freetards lollolol".

It was Apple that always earned more from their partnership and at this point they thought that they don't need it anymore which imo was a mistake.

However to be honest I don't think that the tension between these companies is as big as the media make it.

 

[Casey]

Steve Jobs Is Lying About Flash

Steve Jobs Blogs On Why He Hates Flash, But Can't Get His Facts Straight

Clearly Apple must be feeling some pressure from the large group of consumers who are tired of not being able to get Flash content -- specifically, video -- on Apple's iPad and iPhones, because Steve Jobs just posted an article on Apple's website entitled "Thoughts On Flash".

Steve starts off by saying that, "Adobe has characterized our decision as being primarily business driven", which is correct, but of course Steve says that, "in reality it is based on technology issues". While Steve spends some time to talk about what an "open" environment really means, and rants about how Flash is not open, he also then says that "the operating system for the iPhone, iPod and iPad is proprietary". So on one hand he calls Flash out for not being open, then rightly states that neither is Apple when it comes to their OS, but also then says that in fact, Apple is the one that has an open system, not Adobe. Make up your mind Steve, do you think Apple is open or closed? The reality is both companies have proprietary systems.


Of all the things that Steve says in his article, he's flat out wrong when it comes to his description of the "full web" experience and he should be ashamed to try to think he can fool us. Steve says that, "Adobe has repeatedly said that Apple mobile devices cannot access “the full web” because 75% of video on the web is in Flash. What they don’t say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads." Steve also says that, "iPhone, iPod and iPad users aren’t missing much video."
This comment by Steve is simply a lie, which is not my opinion, but a fact.

Anyone who uses an iPad can't get video from the websites of NFL.com, MLB.com, Petfinder.org, Amazon.com and many other really popular websites. So to say that users aren't missing much video and that almost all of this video is also available in H.264, is wrong and you can't argue with it. I guess Steve does not feel that the NFL and MLB sports leagues command that big of an audience. Use an iPad, go to those sites and see all the video you can't get.

Does Steve think we don't notice that? Of course, he also goes on to list all of the websites that have video that works on the iPad, but as I pointed out weeks ago, many of those sites only have a limited amount of their video that works. Is that his idea of a "full web" experience, seeing only a portion of the content on a website?

Steve ends his post by saying that, "Flash was created during the PC era – for PCs and mice." Well I hate to tell you this Steve, but it's still the PC era. For all the growth of the mobile space in the U.S., how much of that content consumed on a mobile device is video? Very little. No one is getting rid of their PCs because they have a mobile device, the PC is not going anywhere and the volume of content that is delivered to PCs will always surpass what will be delivered to mobile. Apple's iPhone and iPad's are not going to replace the PC experience, ever.

If Apple does not want to support Flash, that's their right. But for Steve to think we're all dumb and that he can tell us something works, when we clearly see it doesn't, that's simply an insult to consumers. And for him to say that this is not about business, but rather a technology issue, his actions prove otherwise.

Apple knows that a lot of the ads on the web are delivered in Flash. So Apple clearly wants to divert some of those dollars over to Apple by having a platform that forces you to take web pages and convert them into micro apps making it impossible for the content creator to load any kind of ads. Then you launch your own proprietary mobile ad platform iAds and you make money by taking a small percentage of every ad impression on your closed platform.

Steve needs to stop trying to make this into a "technology" issue when this is all about money. If you came out and said you're not supporting Flash because you can make more money without it, fine by me, I won't argue with that. But to try and disguise it as something else, that only makes Apple look bad, not Adobe.

Dan Rayburn is executive vice president at StreamingMedia.com and principal analyst at Frost & Sullivan.

 

[3en]

http://techcrunch.com/2010/05/01/h-264-66-percent-web-video/

H.264 Already Won—Makes Up 66 Percent Of Web Videos

Earlier this week, Steve Jobs kicked the debate about the need for Flash into high gear, especially for Web video. As he explained, Apple products like the iPhone and iPad don’t support Flash because although 75 percent of video on the Web is in Flash ” almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads.” The next day, Microsoft weighed in, saying that Internet Explorer 9 would only support the H.264 codec for HTML video.

So how much video exactly is available in H.264? I asked Encoding.com, which has encoded 5 million videos over the past year for a variety of Websites and customers including MTV Networks, WebMD, Brightcove, Nokia, MySpace, and Red Bull. President Jeff Malkin sent me the chart above, which he believes is representative of the Web in general, including mobile. As the chart shows, in the past four quarters, the H.264 format went from 31 percent of all videos to 66 percent, and is now the largest format by far. Meanwhile, Flash is represented by Flash VP6 and FLV, which combined represent only 26 percent of all videos. That is down from a combined total of 69 percent four quarters ago. So the native Flash codecs and H.264 have completely flipped in terms of market share (Flash also supports H.264, however, but you don’t need a Flash player to watch H.264 videos)

 

[S O F I]

That information is misleading.

UPDATE: As many readers have pointed out, Flash also supports H.264 and could be contributing to the upward curve of H.264 in the chart. They also point out Flash is used on the Web to create all sorts of content, from audio recordings and free games to little ads that dance on the screen.

Apple vs. Adobe: Is Flash dying? - Apple 2.0 - Fortune Brainstorm Tech

 

[masta247]

yup most h.264 content is played by flash players. It's just a video format itself.
The fact that most phones support h.264 doesn't change anything here.
They can play already downloaded mp4 video files coded in h.264.
Apple's propaganda again.

 

[S. Fourteen]

A good problem to have | Mike Industries

Here is when I digress just a little bit…

It also amuses me when people talk about two things in particular with regard to the iPhone and iPad. First, how much better some companies’ iPhone apps are than their web sites, as if the company is somehow so much more gifted at creating iPhone apps than web pages. It feels better because it’s designed for you to do things quickly. Most web sites are actually not designed for speed of task completion at all. They are designed to maximize page views or at the very least, time on site (and hence, maximize revenue). ESPN.com doesn’t want you reading one story about the Mayweather/Mosley fight and then moving on with your day. They want you to read ten more stories after that, check your fantasy teams, and buy a Seahawks jersey. Mobile.espn.com, on the other hand, is more concerned with getting you in and out quickly because they know you have less tolerance for distraction and extraneous clicks when you’re on your phone. The second thing is when people talk about how great content looks in some of these iPad apps. Again, this is a reaction to the lack of distraction, not the tablet form factor.

Content that is free of distractions and potential crashes looks and feels better. Period. It’s not the hardware; it’s the environment.

… and then try boldly to pull it back in

… which brings us back to Apple and their role in the way we experience information moving forward.

With the iPhone and the iPad, Apple has either smartly or stupidly drawn a line in the sand and declared themselves no longer just the arbiters of hardware and system UI but arbiters of content and commerce as well. If you want to develop or produce content for Apple’s ecosystem, you will do exactly as Apple tells you to do. If you want to enjoy Apple’s products as a consumer, you’ll enjoy every freedom Apple provides and live with every limitation they impose. It’s like a country club. Apple isn’t saying you can’t play golf with your pit-stained t-shirt and denim cutoffs. They’re just saying you can’t do it at their club. Apple wants to run the most profitable country club in the world, with millions of members, but they don’t want everybody; and therein lies the difference between how their resurgence is playing out and how Microsoft’s dominance ultimately played out.

Microsoft wanted 100% share in every market they entered. The thought was that once you dominate a market, you can impose your will on it via pricing, distribution, bundling, and all sorts of other methods designed to maximize profit. To Microsoft in the 1980s, a monopoly was a great problem to aspire to have, and since antitrust laws weren’t routinely applied to software companies, the threat seemed immaterial. The problem with this thinking, however, was that the law eventually caught up to them and crippled their ability to continue operating as a monopoly.

Apple, on the other hand — while in danger of eventually suffering the same fate — seems determined to avoid it. What’s the best way to avoid becoming a monopoly? Make sure you never get close to 100% market share. What’s the best way to temper your market share? Keep prices a bit higher than you could. Keep supply a bit lower than you could. Keep investing in high margin differentiation and not low margin ubiquity. Remember how Microsoft invested $150 million in Apple in 1997 in order to keep them around as a plausible “OS alternative” in hopes of avoiding the antitrust knife? Well Apple already has that in Android, in Blackberry, in Windows Mobile, in Palm, and in Nokia. They are fighting hard right now to make sure they are one of the two or three that will continue to be relevant in 5-10 years, but their goal is clearly not to be at 100% or even 90%. That level of success would get the company trustbusted.

It is this prescient and necessarily restrained motivation that reveals the true reason why Apple has closed up tighter over the last few years: it’s not to take control of the world. It’s specifically to separate themselves from a pack of companies they need as their competitors but want relegated to the lower margin areas of the market. Apple will stay closed as long as being closed is a net positive to their business. Until people either start abandoning their products because of this or the do the opposite and adopt their products at a rate which creates a monopoly, they will continue operating at their current clip: high innovation, high profits, and high control.

It’s scary to people because they remember the harm other companies have done when they reached monopoly status, but with Google, Microsoft, Nokia, RIMM, and now HP all keeping the market healthy with different alternatives, there is no excuse for not voting with your feet if you’re unhappy. Apple’s not going to take over the world because — if for no other reason — the laws of the United States won’t let them. If you don’t want to contribute to their success because their behavior is distasteful to you, then don’t; but don’t forget how fortunate we are to have such a ruthlessly innovative company at the helm of the ship at this point in time. Either get on it or just pick another boat and draft in its wake. When the biggest problem in personal technology is that the leading company is getting a little too exceptional, it’s a good problem to have.

 

[Casey]

Hey Salty, maybe you can find your life partner on this site:

Cupidtino: A Dating Site for Apple Fanboys and Girls - Cupidino dating site - Gizmodo

Cupidtino is a beautiful new dating site created for fans of Apple products by fans of Apple products! Why? Diehard Mac & Apple fans often have a lot in common – personalities, creative professions, a similar sense of style and aesthetics, and of course a love for technology. We believe these are enough reasons for two people to meet and fall in love, and so we created the first Mac-inspired dating site to help you find other Machearts around you.
Cupidtino will launch in June 2010 exclusively on Apple platforms – including sweet location-based social apps for the iPhone and iPad.

LMFAO

 

[S. Fourteen]

lol no thanks. I don't need a partner.

Whatever happened to Jesus Diaz? Gizmodo's resident Apple fanboy - Him and 'other' guys aren't posting much anymore are they? Maybe the DA took away their MacBooks LOL