Yeah, Apple rarely "followed" the market, now without Jobs they're 100% doing so. Look at the Ipad Mini and those rumors about cheaper Iphones. To succeed they should come up with something new that people would want.
On a side note, I wonder what their new Ipad will change. It'll be out in March, lol. Ipad 4 was released like.. a couple of months ago and changed the connector and chipset only and people still aren't really aware of its existence and the difference between 3(or the 'new" Ipad) and 4 (which doesn't have an official name). That's crazy how one man can change the whole game. They lost a lot of their "ignorant asshole douchebag" image but also their marketing skills and knack for making truly "Applish" products.
I mean, with Jobs they were playing the "douchebag game". They would release one product and were like "you want what? bigger screen? we don't give a shit, because our phone is awesome, now pay 9999$",. Now they're becoming the casual, needy OEM "ooh we heard you want a slightly bigger screen, we will deliver, just buy it!".