That's not entirely accurate. Carlos Ghosn, the guy running the show at Nissan, made the decision to kill the R34 Skyline GT-R to focus on the bread-and-butter cars that actually keep the company alive financially, though it was no secret that they planned to bring it back when the time was right. But part of his restructuring plan was for EVERY model from that point on to be profitable, which obviously gave the GT-R engineers a pretty interesting task. It might not make a ton of profit per unit, but rest assured that unlike many other companies' halo cars, Nissan will not lose any money on the GT-R, seeing how much positive press the car is getting and how much hype has been generated.maybe because this car is nissans halo car and probably isnt meant for profit. but more to show what a japanese manufacturer is capable of. so they put alot of research and development. kind of like the veyron is for bugatti.