I disagree. Many laptops are sold with no software at all (many Asus models, MSI, Acer), there are already more value for money tablets than the ipad2, total lie with performance (Windows 7 is less resource demanding than latest OSX! even if it was the other way around it wouldn't justify the performance difference, especially graphics), majority of the movie industry does not use Apple (but quite a lot of them do, yes, especially for less demanding animations, they often get good deals from Apple), even if it did most other industries (especially those where you really need computing power) do not use Apple.
Also the cost difference is high and the easiest way to notice that is just look at Apple's results. They really are able to manufacture their devices for much less than they sell them for, it's not a myth.
They do offer pretty good design and above-average quality for the price but it doesn't justify it being that high.
The article addressed four areas.
1. bloatware
2. software included (iLife)
3. Build quality (design)
4. Better hardware specs for PCs because they need more to do the same amount
And, you're right when it comes to margins.

Battery life, backlit keyboard, lightweight body but not a "lightweight computer's performance," and the Magic Trackpad. You don't know what you're missing unless you've actually used an Apple computer before. Like hell I'm gonna try the millions of gimmicks each manufacturer puts into their computers. Most of it breaks within the first year. Fingerprint readers, unheard-of technologies (LightScribe, anyone?).
No backlit keyboard on latest editions of Macbook air:
https://discussions.apple.com/thread/2677414?start=0&tstart=0
http://www.zdnet.com/blog/apple/the-macbook-airs-biggest-omission-keyboard-backlight/8945
Yeah, I have no idea why Macbook air gets hyped as a "great battery life" laptop:
First ones - http://www.pcworld.com/article/142314/macbook_air_tests_good_looks_poor_battery_life.html
Historically - http://www.anandtech.com/show/4528/the-2011-macbook-air-11-13inch-review/13
And a comparison chart of the late 2010/early 2011 laptops, don't know test conditions but I assume it was an average load test:
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As of Sandy Bridge, well - all laptops gained 2 to 3 hours because it integrates CPU and GPU and takes advantage of a smaller technology process. Now looks like the chart above did not even include this one:
http://laptop-computer-planet.com/b...-laptop-offers-over-11-hours-of-battery-life/
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Which is almost twice of the newest SB Macbook air. That's with Nvidia's 520M GPU and a SB cpu.
I assume that there are models that can beat this one too.
Now if it comes to the quality it's the hardest to really prove.
The main difference between Apple and Lenovo/Sony if it comes to return rates comes from the fact that Apple releases almost exclusively premium products while Sony and Lenovo range all the way from low end to the highest business class.
I'm fairly sure that a high end Lenovo model is of much better build quality than a Sony model. That was the main reason why Lenovo have bought IBM's laptop facility - they offered hands down the highest quality with their business series.
I can't find a comparison but go ahead and try a high end Lenovo laptop. They are often using magnesium/titanium composites, with very tough frames, waterproof keyboards etc. I am willing to bet that their return rate is much lower too. Heck, I own a IBM laptop made in 2004 and it's almost constantly on without having a single issue, and I often carry it with me, it survived multiple drops from the bike and such. Only the battery life is naturally not as good as it was back then. The IBM T-series were known as the most solid laptops, Lenovo are using the same technology in their business laptops, that's why they look so rough.
I have to give it to you that these Airs are really cheap in America. Here they are over twice as expensive as these Asus or HP models listed there which makes the difference less of an issue considering that Airs have their own selling points too. They are priced on par with the highest end Lenovo/Sony models here which is really ridiculous.
Yeah. And I'm not sure, is it "Apple does not ship many products there, therefore they are not that popular," or is it "the demand, for some reason, isn't as high as it is in the US, UK, and a few other Western Europe countries therefore they don't ship there?"
Is Poland an anomaly in that people just don't like Apple or is Apple just not too keen on shipping their products there, for some reason?
I also remember you saying that there were "authorized resellers" and not actual Apple stores like most countries have. That could also be another reason. Why Apple wouldn't put even one in the country is beyond me. That's their problem.
^^ Yeah. The Apple Store experience is another thing. You have to at least experience it when you make your way over to Canada or the States. It's nuts. You may or may not like it, but you should at least see the customer service many Apple fans harp on about. I've had nothing but great experiences, even if nothing was wrong with my products. Simply walking around, trying different stuff out and watch and listening to the employees interact with customers. It's something else, really.
I agree that the service at Apple stores is good, but I think the company itself SUCKS bawls.^^ Yeah. The Apple Store experience is another thing. You have to at least experience it when you make your way over to Canada or the States. It's nuts. You may or may not like it, but you should at least see the customer service many Apple fans harp on about. I've had nothing but great experiences, even if nothing was wrong with my products. Simply walking around, trying different stuff out and watch and listening to the employees interact with customers. It's something else, really.