'Raw' wrestling to go back to USA in fall
April 5, 2005
STAMFORD, Conn. -- World Wrestling Entertainment has reached a three-year agreement that will return its ''WWE Raw'' cable program to USA Network in October, company officials said Monday.
The deal with NBC Universal resolves a major issue for the Stamford-based producer of televised wrestling matches. ''Raw,'' regularly among the most popular cable programs, needed to find a new home after Spike TV decided not to extend its contract with WWE that ends in September.
But WWE will lose about $13 million in net income, or $37 million in revenue, as a result of lost advertising under the new deal, the company said in a filing with the Securities and Exchange Commission.
WWE said USA will sell and retain all advertising in the programming. Under the existing agreement with Spike TV, WWE sells the majority of ads in its cable programs. But WWE said the new deal offers benefits by being on a larger, more established network.
USA will air a one-hour ''Raw'' program on weekends. AP
April 5, 2005
STAMFORD, Conn. -- World Wrestling Entertainment has reached a three-year agreement that will return its ''WWE Raw'' cable program to USA Network in October, company officials said Monday.
The deal with NBC Universal resolves a major issue for the Stamford-based producer of televised wrestling matches. ''Raw,'' regularly among the most popular cable programs, needed to find a new home after Spike TV decided not to extend its contract with WWE that ends in September.
But WWE will lose about $13 million in net income, or $37 million in revenue, as a result of lost advertising under the new deal, the company said in a filing with the Securities and Exchange Commission.
WWE said USA will sell and retain all advertising in the programming. Under the existing agreement with Spike TV, WWE sells the majority of ads in its cable programs. But WWE said the new deal offers benefits by being on a larger, more established network.
USA will air a one-hour ''Raw'' program on weekends. AP