The point is, to those who don't understand, is that as an online business, you can't assume someone will go that extra step (even if it's minimal) to download firefox, or even ctrl+click to open a google page. The normal surfer is using IE and doesn't do all that, and we're all lazy. Bottom line. I click it because Rukas has asked of it. But it is rather annoying to not have it open in a new window.