Denise Destini, CEO of Phuturehype and the brainchild behind the annual UK Female Rapper / MC Competition, pledged that 2006 was going to be the year that she took her burgeoning company to the next level, ultimately creating more awareness of the competition in the process.
Thanks to the numerous features in well sort after print publications and online publications, Phuturehype has now caught the attention of exciting new London based clothing label 84 Fresh, who have now become the official clothing sponsors for the event.
"I am pleased that they embraced us and agreed to jump on board for this year’s competition. This is yet another major coup for us", says Denise. "But we still have a long road ahead of us and I’m still hungry to create even more awareness. So be on the lookout for numerous TV appearances by myself, and listen out for more radio interviews. By the end of 2006 the name Phuturehype will be on everyone’s lips".
The first Female Rapper/MC Competition took place in May 2004 and generated immense media attention. British weekend entertainment show T4 featured the finals in the documentary, Chancers which featured Fat Man Scoop, Damon Dash, Ashanti, Wyclef, Lloyd Banks and Young Buck.
The aim of the documentary was to find six talented artists, fly them over to New York, and see if they were able to succeed in cracking the hardest music market in the world, all under the watchful eye of Fat Man Scoop.
Phuturehype has also helped to launch the careers of 2004 runner up Lady Sovereign, who then went on to sign with Universal / Def Jam Records, and 2005 finalist N’Chyx who is featured in female rapper, Baby Blue’s current music video "Sometimes".
The competition is back again this year, and the opposition is expected to be more intense than ever before. Especially with the emergence of UK hip-hop and it's gaining popularity.
The first audition stage of the competition to find the Female MC / Rapper of 2006 will take place on Saturday 8th April, at The London Welsh Centre, 157-163 Gray’s Inn Road, London WC1X 8UE.
To register for the auditions email: DeniseDestini@phuturehype.com. You must be female and you must be from the UK.
Thanks to the numerous features in well sort after print publications and online publications, Phuturehype has now caught the attention of exciting new London based clothing label 84 Fresh, who have now become the official clothing sponsors for the event.
"I am pleased that they embraced us and agreed to jump on board for this year’s competition. This is yet another major coup for us", says Denise. "But we still have a long road ahead of us and I’m still hungry to create even more awareness. So be on the lookout for numerous TV appearances by myself, and listen out for more radio interviews. By the end of 2006 the name Phuturehype will be on everyone’s lips".
The first Female Rapper/MC Competition took place in May 2004 and generated immense media attention. British weekend entertainment show T4 featured the finals in the documentary, Chancers which featured Fat Man Scoop, Damon Dash, Ashanti, Wyclef, Lloyd Banks and Young Buck.
The aim of the documentary was to find six talented artists, fly them over to New York, and see if they were able to succeed in cracking the hardest music market in the world, all under the watchful eye of Fat Man Scoop.
Phuturehype has also helped to launch the careers of 2004 runner up Lady Sovereign, who then went on to sign with Universal / Def Jam Records, and 2005 finalist N’Chyx who is featured in female rapper, Baby Blue’s current music video "Sometimes".
The competition is back again this year, and the opposition is expected to be more intense than ever before. Especially with the emergence of UK hip-hop and it's gaining popularity.
The first audition stage of the competition to find the Female MC / Rapper of 2006 will take place on Saturday 8th April, at The London Welsh Centre, 157-163 Gray’s Inn Road, London WC1X 8UE.
To register for the auditions email: DeniseDestini@phuturehype.com. You must be female and you must be from the UK.
