Come hell or high water, Russell Simmons is on a mission to get young African Americans across the U.S. to manage their money wisely.
Speaking to about 1,500 people at Morris Brown College Saturday during his Hip Hop Summit Action Network tour, the rap mogul stressed the importance of placing credit stability and financial planning above spending money on material items.
"They don't need to just pay attention to the bling," he said. "Rappers spending countless money are on television. But in real life, these artists are very responsible with their money."
Jermaine Dupri, Ludacris, Paul Wall and various financial advisers were also on hand to speak about financial empowerment.
A 182-page booklet, half in English and half in Spanish, was given out in a gift bag to everyone who attended the summit. The book included the importance of home ownership, credit repair, entrepreneurship and vehicle financing.
Speaking to about 1,500 people at Morris Brown College Saturday during his Hip Hop Summit Action Network tour, the rap mogul stressed the importance of placing credit stability and financial planning above spending money on material items.
"They don't need to just pay attention to the bling," he said. "Rappers spending countless money are on television. But in real life, these artists are very responsible with their money."
Jermaine Dupri, Ludacris, Paul Wall and various financial advisers were also on hand to speak about financial empowerment.
A 182-page booklet, half in English and half in Spanish, was given out in a gift bag to everyone who attended the summit. The book included the importance of home ownership, credit repair, entrepreneurship and vehicle financing.
