Oscar Sanchez, formerly of Def Jam and Violator, is excited to announce the launch of his new imprint Affluent Records. Modeled in the same vain as Def Jam and Bad Boy, this NYC based rap label operates like a mini major and is distributed by Caroline/EMI.
The label's first release will be this summer's highly anticipated street collaboration of political rap duo, dead prez and group, The Outlawz. The LP, Can't Sell Dope Forever, opens up a motivational dialogue, urging the streets to strive towards Unity, Power and Progression. The project features a rare and emotional collaborative effort of musical brotherhood and political unity of two of "Amerikka's Most Wanted".
The new record boasts a roster of guests including Layzie Bone and Messy Marv, in addition to new talents like Stormey and Malachi. The set even includes a cameo from stic.man's mother, Nora, on the track "Believe," considered to be one of the album's hottest.
Outlawz and Dead Prez insist that there are ways to empower yourself beyond selling dope and glorifying the flash of the drug game. They felt there are too many artists being irresponsible about the street life and moved pro-actively to offer more balance to the game. With the release of the album comes an opportunity for listeners to realize their own dreams in a form of a contest to be announced later.
Oscar Sanchez says, "I love their movement and respect their business. I've always been a fan, now I get the chance to show the world with them their overall vision. Dead Prez and The Outlawz are some of the most explosive acts in the market today and we are very happy and proud to be able to launch Affluent with these world class acts."
Mike Bull, VP of Label Relations at Caroline concurs, stating "We expect this release to be one of our top distributed projects for 2006."
The label's first release will be this summer's highly anticipated street collaboration of political rap duo, dead prez and group, The Outlawz. The LP, Can't Sell Dope Forever, opens up a motivational dialogue, urging the streets to strive towards Unity, Power and Progression. The project features a rare and emotional collaborative effort of musical brotherhood and political unity of two of "Amerikka's Most Wanted".
The new record boasts a roster of guests including Layzie Bone and Messy Marv, in addition to new talents like Stormey and Malachi. The set even includes a cameo from stic.man's mother, Nora, on the track "Believe," considered to be one of the album's hottest.
Outlawz and Dead Prez insist that there are ways to empower yourself beyond selling dope and glorifying the flash of the drug game. They felt there are too many artists being irresponsible about the street life and moved pro-actively to offer more balance to the game. With the release of the album comes an opportunity for listeners to realize their own dreams in a form of a contest to be announced later.
Oscar Sanchez says, "I love their movement and respect their business. I've always been a fan, now I get the chance to show the world with them their overall vision. Dead Prez and The Outlawz are some of the most explosive acts in the market today and we are very happy and proud to be able to launch Affluent with these world class acts."
Mike Bull, VP of Label Relations at Caroline concurs, stating "We expect this release to be one of our top distributed projects for 2006."
