New Swami album 'Equalize' - Press Release!

[Casey]

Just got sent our new press release so thought I would post it up! Yes, I'm a shameless self promoter. No, I don't care, and besides, I know people are interested. Have a read and tell me what you think, and what kind of impression it gives.

Swami NEW Album ' Equalize' Launching Summer 2007

"The Punjab, Australia, America, France and even the Zulu of South
Africa have contributed, clashed, merged and metamorphosed in to songs
that make this even more panoramic than a Nitin Sawhney album"
Nihal - BBC Radio 1

"Ideas that sound warped on paper sound great on record…After hearing
Hey Hey I was sitting there with my mouth WIDE open"
Bobby Friction - BBC Radio 1

Previous Swami albums were more of an exploration into the
British-Asian club experience of London and Birmingham…However, in the
futuristic globalized MySpace music era, as leading pioneers of British
urban music, Swami are making bolder and bigger statements by seeking
out much wider inspiration…

The brand new album 'Equalize' ventures way beyond the local London
studios with a new found excitement of globe hopping melodies, crossing
rhythms and languages unlike any predecessor. With their core trademark
electronic bhangra sound, Swami's 'Equalize' journeys much further
afield interacting with the parallels of North African hip-hop of
France, the Zulu Rn'B of South Africa, the black soul and rap of east
coast USA, as well as the sounds of their London via Delhi DJ hybrid
mixes…. The result is a unique commercial edged pop record with a
heavy-hitting unstoppable desi dancefloor groove…

Initial ideas of 'Equalize' were ironically developed in the Indian
recording studios of Swami's ancestral home Phagwara in Punjab, India.
Inspired by the musical travels of Damon Albarn, experimenting with a
wealth of eclectic track ideas developed in London, DJ Swami's
intention was to indulge in the most authentic desi vocal and
instrumentation parts possible on what was always going to be their
most progressive and experimental record to date. Allowing the songs to
travel further into other corners of the world created an even greater
musical energy exchange on an unprecedented scale. By connecting with
recording studios in NYC, London, Nice, Punjab, Johannesburg and Sydney
via the Internet, Swami were moving tracks between studio engineers and
musicians sometimes on up to four continents simultaneously…

From the Daft Punk in Punjab styled 'Electro Jugni'to the Bronx driven
Beyonce meets Bhangra across James Brown funky horns on 'Hey Hey',
Swami's progressive thinking has been truly captured. Stylized yet
internationally open-minded, their new found freedom shows no
boundaries: from the Sub Focus style Dn'B driven drink issues on
'Ching' to the poetic AR Rehman style Bollywood cinematic imagery of
'In Your Eyes' to the tri-lingual in ya face Dr. Dre hip-hop flowing
'Pushin'' crossing Punjabi to Zulu to the rap flow of Pras Michel of
the Fugees…

The most progressive international desi album of our time is here…
Moving from an introspective urban soundscape to a renaissance of
internationally inspired credible pop with elements of 80s electro and
funk, 'Equalize' is bhangra entering a totally new generation... With a
playground of ideas inspired by the digital age, equality and musical
originality that is free of mono-cultural propaganda, Swami's MySpace
pages are gonna keep spinning across the planet for the foreseeable
future…

www.swamimusic.com www.myspace.com/swamimusic

 

[hizzle?]

When does the Torrent of your album come out?

 

[Synful*Luv]

I like it, it's set up so that it gets the readers kind of hyped up and gives the impression that you're about to share a new music experience unlike anything that has or will be done. Like they'll be apart of history or something, lol. I also like the idea of you guys blending so many different types of music together to make your own unique sound.

 

[Casey]

LMAO hizzle. Thanx Syn! Yeah we wanted to express how unique this album is. The overall theme of the album comes across well, I think - the point that music is global now because of the internet, and you don't have to be force-fed all the bullshit that's on TV and radio all the time.

Just uploaded a clip too, to the myspace page, about a minute of the first single, 'Electro Jugni'....the clip features part of the desi vocal and part of my verse on that track....check it out!

 

[SicC]

sweet, let me know when the album hits.

pz

 

[hizzle?]

yeah when it comes out here in canada, if it comes out that is, I'll buy it... I have a few things on my list...ie, buy my posts back

 

[Casey]

/\ There should be a Canadian release. Will keep you all informed! We'll be selling it through our site as well from jump if anyone doesn't wanna wait for the release in their part of the world.

And of course it will be digitally available worldwide via iTunes, Napster, Rhapsody, etc....just depends on whether you prefer physical CD's to digital downloads or if you don't mind either way, I guess.

 

[Prize Gotti]

yeah when it comes out here in canada, if it comes out that is, I'll buy it... I have a few things on my list...ie, buy my posts back

Send SicC some nude photos of yourself and he'll happily give you your post count back.

 

[Bobby Sands]

Is their an Irish release for this because i have never seen anything from Swami here.Have ye released much>?

 

[Sebastian]

You are still a part of Swami? Last thing i know you got kicked out of the group.lol

 

[_carmi]

You are still a part of Swami? Last thing i know you got kicked out of the group.lol

thats what i was thinking too.

but nice stuff. sounds like a very unique album.

 

[hizzle?]

You are still a part of Swami? Last thing i know you got kicked out of the group.lol

he did??? LOL!!!!!

seriously did he get kicked out?

 

[Sebastian]

I cant remember if he got kicked out or if he quit the band but yes, i thought he wasnt part of the band anymore.

 

[Casey]

Basically there was a few disagreements which were fuelled by various things, and the post that I made here that I wasn't with the band anymore was a result of that. Part of it was that I had become a bit unmotivated at that time, also the album that we had recorded last year was proving a bit difficult to finish for various reasons.

Anyway, that whole album basically got scrapped and my cousin decided to start it all from scratch in a different format. I had also come out my funk and began working on my solo project as well as a bunch of other stuff, and at this point we regrouped the band in a different style.

It's obviously a little more complicated than that, but without using multiple pages to explain it all that's what went down. Then the new album was made and is now finished, and we've been doing the odd shows here and there for the past 8 months or so, now we are setting the ball rolling with the new album and tour!

Bobby Sands - I doubt you'd find our last album in Ireland, but you WOULD find at least our track "DesiRock" on a couple of mainstream compilations. Also our new track, the one that we just put the clip on MySpace of, 'Electro Jugni', will be featured on a big compilation coming out in July on Universal, so you'll more than likely see that on the shelves in your local music stores as well.

 

[_carmi]

so when can i expect a show from you in montreal mili?

 

[SicC]

mili dont have some sort of object to HUMP!

pz

 

[Khalistani Soldier]

Electro Jugni is nicely filled with bass love it with the punjabi vocals...swami has always had good shit...desi rock was a wicked album...definitely looking forward to this album.

 

[Casey]

Thanks Khalistani. I know some folks in the T-Dot that told me that our DesiRock album got a lot of love there....anyway, glad you like Electro Jugni, and I hope you enjoy 'Equalize' once we release it and you get a chance to hear it!

 

[Rahim]

thats cool man congraduatlions on ur album release!

 

[hizzle?]

yeah carmi asked a good q. when are you coming to montreal so me flipmo and her can see you with big sings "MILITANT, I WANNA SUCK YOUR COCK IN THE BACKSTAGE"


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answer.