A charity called Break The Cycle is suing Adidas over the product line launched in conjunction with Missy Elliott. The charity filed a $10 million lawsuit in Manhattan on March 16th claiming that the clothing line titled, ‘Respect ME’, is a copyright infringement of its name and logo.
The partnership between Elliott and Adidas is only the second of its kind, with only Run DMC signing a similar deal previously. The collaboration was launched in 2004 with over forty products in the ‘Respect ME’ brand.
Break The Cycle is a charity Missy Elliott was once a spokesperson for which aims to prevent and ultimately stop domestic violence. The organization also claims Elliott and Adidas would donate a percentage of profits to aid their cause, yet no money has been received.
Adidas collaborated with Elliott to tap into the elusive female sports market which Nike currently has a stranglehold over. Adidas also bought out Reebok earlier this year in an effort to compete with its rival.
The partnership between Elliott and Adidas is only the second of its kind, with only Run DMC signing a similar deal previously. The collaboration was launched in 2004 with over forty products in the ‘Respect ME’ brand.
Break The Cycle is a charity Missy Elliott was once a spokesperson for which aims to prevent and ultimately stop domestic violence. The organization also claims Elliott and Adidas would donate a percentage of profits to aid their cause, yet no money has been received.
Adidas collaborated with Elliott to tap into the elusive female sports market which Nike currently has a stranglehold over. Adidas also bought out Reebok earlier this year in an effort to compete with its rival.
