A lad-mag has been rapped over an advert inviting readers to "win a boob job for your girlfriend".
Offended members of the public complained the competition in ZOO could result in women being "co-erced" into having surgery.
The Advertising Standards Authority said the advert was irresponsible because breast surgery was potentially harmful.
An article in ZOO said the "boob job" was worth £4,000.
It continued: "Make your lady a more rounded individual with our feel-good, selfless, world-first competition.
"ZOO is giving away a £4,000 boob job for your partner, and a £1,000 cash prize for you!"
The double page article featured photos of the model Jordan before and after breast surgery.
A side panel headed "Choose your Chest" included photos of eight pairs of breasts ranging from an A cup to a G cup.
A spokesman for ZOO said the magazine would make it clear in future that the £4,000 winner's prize was a "fund" which could be spent on whatever he or she wanted.
He pointed out that two other complaints were not upheld by the ASA.
Offended members of the public complained the competition in ZOO could result in women being "co-erced" into having surgery.
The Advertising Standards Authority said the advert was irresponsible because breast surgery was potentially harmful.
An article in ZOO said the "boob job" was worth £4,000.
It continued: "Make your lady a more rounded individual with our feel-good, selfless, world-first competition.
"ZOO is giving away a £4,000 boob job for your partner, and a £1,000 cash prize for you!"
The double page article featured photos of the model Jordan before and after breast surgery.
A side panel headed "Choose your Chest" included photos of eight pairs of breasts ranging from an A cup to a G cup.
A spokesman for ZOO said the magazine would make it clear in future that the £4,000 winner's prize was a "fund" which could be spent on whatever he or she wanted.
He pointed out that two other complaints were not upheld by the ASA.
