The results of this questionnaire are confidential, participation is voluntary, you may refrain from answering any questions you wish to, you may stop at any time yadda yadda yadda...
1. How old are you?
* 15 or under
* 16 to 21
* 22 to 25
* 26 to 35
* 36 to 45
* 46 or over
2. Are you male or female?
* Male
* Female
3. Where do you live?
* Europe
* North America
* South America
* Asia
* Africa
* Oceania
* Antarctica
4. Do you own an portable audio player? (i.e. an mp3 player *NOT* an mp3 phone, PDA, PSP etc.)
* Yes
* No (skip to question 10)
5. What brand is your portable audio player?
* Apple (iPod)
* Creative
* Rio
* Sony
* Other (please specify)
6. Where did you first hear about the product?
* Advertisements
* Product review
* Word of mouth
* Point-of-sale (in the store or on the website you purchased it from)
* I didn't buy it (it was a gift/prize/I stole it/I found it in the street etc.) (skip to question 9)
7. Why did you choose that specific brand?
____________________________________
8. Which was the one most important factor in your decision?
* Capacity (how many songs it can hold)
* Physical size
* Aesthetics/style
* Price
* Additional features
* Brand name/image
* Uniqueness/originality
* Other (please specify)
9. How satisfied are you with your portable audio player?
* Very satisfied
* Satisfied
* Unsatisfied
* Very unsatisfied
* Undecided
(skip to question 12)
10. Do you plan on buying a portable audio player within the next 12 months?
* Yes
* No (skip to question 12)
11. Which brand of portable audio player are you considering buying?
* Apple (iPod)
* Creative
* Rio
* Sony
* iriver
* mobiBLU
* Archos
* Olympus (m:robe)
* Other (please specify)
* Undecided
12. Which of the following portable audio player brands have you seen advertisements for recently (in the past 6 months)?
* iPod (iPod, iPod Nano etc.)
* Creative Zen (Zen Touch, Zen Micro etc.)
* Rio (Rio Carbon, Rio Forge etc.)
* Sony Walkman
* iriver (U10, H10 etc.)
* mobiBLU
* Archos (GMini etc.)
* m:robe
* Other (please specify)
Thank you for your precious time.
1. How old are you?
* 15 or under
* 16 to 21
* 22 to 25
* 26 to 35
* 36 to 45
* 46 or over
2. Are you male or female?
* Male
* Female
3. Where do you live?
* Europe
* North America
* South America
* Asia
* Africa
* Oceania
* Antarctica
4. Do you own an portable audio player? (i.e. an mp3 player *NOT* an mp3 phone, PDA, PSP etc.)
* Yes
* No (skip to question 10)
5. What brand is your portable audio player?
* Apple (iPod)
* Creative
* Rio
* Sony
* Other (please specify)
6. Where did you first hear about the product?
* Advertisements
* Product review
* Word of mouth
* Point-of-sale (in the store or on the website you purchased it from)
* I didn't buy it (it was a gift/prize/I stole it/I found it in the street etc.) (skip to question 9)
7. Why did you choose that specific brand?
____________________________________
8. Which was the one most important factor in your decision?
* Capacity (how many songs it can hold)
* Physical size
* Aesthetics/style
* Price
* Additional features
* Brand name/image
* Uniqueness/originality
* Other (please specify)
9. How satisfied are you with your portable audio player?
* Very satisfied
* Satisfied
* Unsatisfied
* Very unsatisfied
* Undecided
(skip to question 12)
10. Do you plan on buying a portable audio player within the next 12 months?
* Yes
* No (skip to question 12)
11. Which brand of portable audio player are you considering buying?
* Apple (iPod)
* Creative
* Rio
* Sony
* iriver
* mobiBLU
* Archos
* Olympus (m:robe)
* Other (please specify)
* Undecided
12. Which of the following portable audio player brands have you seen advertisements for recently (in the past 6 months)?
* iPod (iPod, iPod Nano etc.)
* Creative Zen (Zen Touch, Zen Micro etc.)
* Rio (Rio Carbon, Rio Forge etc.)
* Sony Walkman
* iriver (U10, H10 etc.)
* mobiBLU
* Archos (GMini etc.)
* m:robe
* Other (please specify)
Thank you for your precious time.
