Sean “Diddy” Combs introduced his new fragrance Unforgivable to the market on Thursday amidst controversy over the brand’s ad featuring the mogul in bed with two women.
“I had a feeling the ads would catch some people's eyes,” Diddy, 36, told The Associated Press. “But that's because there aren't any other ads with a young black man with fragrances and sexy poses. I'm showing the growth of the world. But sexy poses certainly aren't new to fragrance ads.”
After testing out several different backdrops for the ad, Diddy said he chose the bedroom scene because "that had that unapologetic attitude" he was looking for.
"I always wanted two models," he said. "Everyone takes a picture with one. And I was always going to be the male model. I wanted to give Sarah Jessica Parker, Britney (Spears) and J.Lo a run for their money."
The first bottles of Unforgivable, sold in signed limited-edition packages, were given a price tag of $300. All other bottles are regularly priced at $55 for 2 1/2 ounces. The scent is produced in partnership with Estee Lauder's MAC brand.
“People are fascinated with Sean and what he is going to do next," said Estee Lauder Global Brand President John Demsey in a statement. “When people wear Unforgivable, they will have a slice of the Sean Combs' lifestyle by wearing a fragrance he personally created — from the bottle to the actual scent."
“I had a feeling the ads would catch some people's eyes,” Diddy, 36, told The Associated Press. “But that's because there aren't any other ads with a young black man with fragrances and sexy poses. I'm showing the growth of the world. But sexy poses certainly aren't new to fragrance ads.”
After testing out several different backdrops for the ad, Diddy said he chose the bedroom scene because "that had that unapologetic attitude" he was looking for.
"I always wanted two models," he said. "Everyone takes a picture with one. And I was always going to be the male model. I wanted to give Sarah Jessica Parker, Britney (Spears) and J.Lo a run for their money."
The first bottles of Unforgivable, sold in signed limited-edition packages, were given a price tag of $300. All other bottles are regularly priced at $55 for 2 1/2 ounces. The scent is produced in partnership with Estee Lauder's MAC brand.
“People are fascinated with Sean and what he is going to do next," said Estee Lauder Global Brand President John Demsey in a statement. “When people wear Unforgivable, they will have a slice of the Sean Combs' lifestyle by wearing a fragrance he personally created — from the bottle to the actual scent."
