I have a friend who works at Aftermath.
On June 31, he's going to head to the swap meet where NWA first started selling their tapes and distribute a few hundred copies there. He'll let it spread through the Internet, mailing, dubbed copies, whatever. He wants to show that even though he's behind Eminem, 50 Cent, etc., at the heart of everything there's nothing but the music and he wants to let that carry the album, not a focus-group-approved single, massive marketing, and softcore-porn-level videos.