Celtic to take on the Slovaks in Europe

[Zero Cool]

Is there any particular reason why Celtic and Rangers have made a habit of having joint sponsership deals in the last few seasons?

Celtic to take on the Slovaks and sign new shirt deal

By James Traynor

Celtic were last night just a matter of seconds away from a nightmare Champions League trip to the Chinese border.

Gordon Strachan's men will instead be away to Slovakia's Artmedia Bratislava in next Wednesday's second qualifying round first leg.

They were spared an 11 hour journey to Kazakhstan to face Kairat Almady when Pavol Stano scored in the last minute of extra time to grab Artmedia a 4-1 victory and 4-3 aggregate win.

The tie had finished 2-0 after 90 minutes, reversing the first leg score and although Kairat scored in the first minute of extra time, Artmedia struck twice more.

There was more good news for Celtic, this time on the sponsorship front.

They and Rangers could rake in as much as £20million over the next four years thanks to an extension of their joint deal with Carling.

Full details of the new package will be announced today when Strachan and his Ibrox counterpart Alex McLeish come face to face for the first time since Strachan took over from Martin O'Neill.

The Old Firm signed a three-year deal worth £12m with Carling two years ago but that contract is being renewed to cover the next four years.

If the money - £2m each per year - has not been negotiated upward, they can expect £8m each over the next four years, but the likelihood is they'll have persuaded the drinks giant to hand over more cash.

They could now be expecting as much as £10m each.

 

[CalcuoCuchicheo]

It earns them more money as a by-product of it being an attractive option for the sponsors.

If Celtic were sponsored by Carling & Rangers weren't, there's a chance Rangers fans wouldn't buy Carling & vice versa.

However if both of them are sponsored by the same sponsor then that company has Glasgow locked down as such. They can't go wrong.

 

[Zero Cool]

If Celtic were sponsored by Carling & Rangers weren't, there's a chance Rangers fans wouldn't buy Carling & vice versa.

Really? Talk about taking things to the extreme.

 

[H.E. Pennypacker]

Really? Talk about taking things to the extreme.

Why? I'd boycott a certain company if it did business with another company or something like this. If I want something to happen, I'll boycott the business in hopes that they'll realize what they're doing is wrong.

 

[Zero Cool]

Why? I'd boycott a certain company if it did business with another company or something like this. If I want something to happen, I'll boycott the business in hopes that they'll realize what they're doing is wrong.

How is sponsoring another team, "wrong"? It's not the same thing Pennypacker, not the same thing at all.

 

[tHuG $TyLe]

Pennypacker is weird