lol wow I had no idea.
So one company makes the equipment that makes the chips. Only 2 or 3 big name companies make the chip after that. And all the OEMs use the parts from those 3 companies in their phones.
So in the case of the iPhone debacle many years ago, it was only at that time that TSMC was behind Samsung's chip, but really they go back and forth but right now it's TSMC in the lead?
The iPhone SE dropped for $399 lol
I wonder if any reviewers are going to pit it against the likes of the S20 Ultra and OnePlus 8 and Pixel 4 for a speed comparison.
The new iPhone SE is an amazing deal. You're getting the fastest mobile chipset in the world with really decent all-around specs from Apple for $399. In terms of performance, this is a better phone than anything on the Android camp, including phones three times the price. I can't believe what I just wrote. This thing will likely get support for like 5 years too.
We're yet to see how much RAM it has and the camera quality (which on paper actually looks good!), but it seem that.. Apple just released the best mid-range phone, lol. I never expected to see this from Apple, and this is as good of a deal as Google's best when they released the Nexus 5, which I really admired them for.
The worst thing by the looks of the new SE is the dated design - the bezels in particular. Otherwise, it's a great quality, waterproof unibody of the iPhone 8. Connectivity, base storage, wireless charging.. are all the same as on the iPhone 11, which definitely took me by a huge surprise. It's now the cheapest new phone with wireless charging, as even Samsung and Google differentiate by not including it in their mid-rangers. All the cuts compared to iPhones that cost over twice as much are purely superficial then, not functional.
It's a crazy good deal, actually. And I can't believe I'm saying this, but Apple is picking up where the Android camp left off a while ago. I'm reading about a new $400 iPhone and a $1000 OnePlus phone. Oh how the tables have turned.
I look forward to reading the first reviews, but I love what they did with that phone and it looks like a no-brainer if you don't need a flagship. In truth, this is a true flagship in an older phone's body for half the price. This is innovation and a shake-up of a market that badly needed it, and it's just so funny that it's coming from Apple. This thing will sell like hotcakes. I'm really impressed.
The fact that a $399 iPhone will severely outperform those is saying it all. In on-screen GPU tests and mobile games this will be like.. four times faster, and I'm not even kidding.
3 GB of RAM, 1821 mAh battery
https://www.gsmarena.com/apple_iphone_se_2020_has_3_gb_ram_1821_mah_battery-news-42696.php
So one less GB of RAM than the iPhone 11, but still using its processor and the shell of an iPhone 8.
And considering iOS is so well integrated, I think 3 GB of RAM is plenty for a mid-range iOS phone.
Android OEMs, Google itself included, have strayed so far from the light, it's not even funny. This isn't even a new occurrence and I feel it's been happening since pre-2016. In contrast, Apple has come to their senses and realized they can't nickel and dime as hard as they have in the past for their offerings. They still bugger up the prices by overcharging for storage but that's another story. This 64GB model seems great and adequate for a mid-range phone. And, like you mentioned, it is going to be supported for a very long time in true, typical Apple fashion. This is a perfect phone for someone who doesn't give a shit about tech/phones but still doesn't want to be stuck in the 2010s with features. This isn't a Ford nor a Rolls Royce. It's sort of in between and that includes its price on top of those features.
About the camera: https://www.anandtech.com/show/15724/apple-announces-new-updated-iphone-se-a13-new-features-for-399
So the iPhone sensor but the A13 software enhancements, if I understood that correctly? So it'll be very above average photo quality but the software will still be up-to-date. And the software matters so much more these days than the hardware, as seen with Google Camera's algorithm.
Apple took its leftover parts and made it in to a phone that's just going to suck more people in to their ecosystem. Or at least upgrade within the ecosystem and not jump ship to Android's midrange.
It looks like the iPhone X camera with new software improvements. Still great. To be honest, literally the only bad thing about this phone comes in the form of its bezels and outdated design. 3GB of RAM is not perfect but they clearly did this just to differentiate, considering how cheap 4GB of RAM is and that it's the package that comes by default with the A13. It's adequate for iOS but not future-proof.
Yeah Android strayed so far it's not even funny indeed. I'm beyond disappointed with pretty much all Android OEMs these days. Even Samsung lost a fan in me. I agree that it started around 2016. Google dropped the Nexus line, Samsung started price gouging, and all other OEMs suddenly decided that they will release garbage and start pricing it as if it were luxury products. Everyone started increasing their prices dramatically with every generation without showing anything for it. Five years ago an average flagship Android cost literally half of what they are now, and there used to be much more excitement and change coming with every generation.
There are still nice things coming from Huawei or Xiaomi, but they are now pretty much barred from dominating the western markets through regulations. The P40 Pro would be the best Android phone if it had Google Play Services and came to the west.
About the Chinese brands, they were never big in the US even before Trump started his pissing contest with China. Maybe in Europe?
And if we assume the average consumer is skeptical of China but at the same time still has interest in theses Chinese brands, you can count on the tech-savvy people to bad-mouth the brands and steer people away from them.
So that's another hurdle these Chinese OEMs have to face. They're well-known among enthusiasts, for the good and the bad, but the average person would have to get one in to their hands by accident to know those companies exist and what their phones offer.
Huawei just became the biggest Smartphone brand in Europe when Trump preemptively banned them from using American technology. Actually, it still is the second largest Smartphone maker in the world despite the Android ban.
The American smartphone market is just very different from the rest of the world. To some extent, it's also similar-ish in Canada. It's as if anything other than flagship phones doesn't exist, except in Canada it's not just between Samsung and Apple. Huawei was huge here before the Android ban. If you went to a phone store, Huawei phones would be at the front and center, with Samsung and Apple phones right behind them. Their P30 series phones were great and sold more units than the Galaxy S10 series, and by around 4 million at that.
This might be because the US is skeptical of China the way people in other countries aren't, or at least not much more than they are skeptical of America. When I think of China and America, I see big countries with different skeletons in their closets comparing imaginary dick sizes. I guess when you're American you see them as enemies. Sort of like the Japanese who would never buy anything from Samsung because they're Koreans.
Again, this is true from the perspective of a single, very specific market. I think being in America people don't really have visibility into how popular Huawei and Xiaomi phones have gotten everywhere else. It's kind of like when Japan had no idea anything other than Sony or Apple existed as Samsung was taking over the world with their Galaxy series and sold 80 million Galaxy S4s. That's what Huawei and Xiaomi already did. Chinese OEMs don't have to worry about brand recognition anymore because at this point there are more people looking at the Huawei logo when they reach for the phone than Apple's.
Edit: holy shit, I just noticed Samsung sold 80 million Galaxy S4s. The S8 sold 41 million units and it was downhill ever since - the S9 sold 35 million, while the S10 series family sits at 16 million. That means they sold five times as many Galaxy S4 smartphones as all Galaxy S10-series smartphones. I had no idea they have been going down so fast. I also just read that they are very disappointed with the S20 sales and that apparently they only sold.. 70k units on launch day. The current forecast is that the S20 series sells 60% as many units as the S10 did, which means 10 million units. Even if they reach that milestone with heavy price cuts, even the very first generation Galaxy S phone sold 25 million units. I had no idea Samsung was struggling so hard.
It's hilarious how they are now blaming the coronavirus for their S20s not selling. Not price which is now just beyond ridiculous, or the death of their innovation. Apple still sold nearly 70 million iPhone XRs alone. Wow.
It's exactly like that. I believe at that time it was TSMC that was actually better and their Apple chips were better than Samsung's.
Right before that, however, you might recall the Galaxy S6 as the only cool-running phone of its generation while the competing Snapdragon 810 chips running on the very same ARM core that were even clocked lower were dramatically overheating and killing batteries.
That's because the Exynos chip was made with Samsung's 14nm Finfet process, which was a big deal and much better than TSMC's 20nm process that Qualcomm used for the Snapdragon 810.
Then Samsung was first to reach the 10nm manufacturing node, and it was ahead of everyone - it's the one that for the first time overtook Intel. Qualcomm used it for the Snapdragon 835 in 2017, which was an excellent chip.
Then Samsung made a mediocre 7nm node, while TSMC made an amazing 7nm node, and Qualcomm chose that for the 855 and 865, which is where we are now. TSMC's current mainstream 7nm process is just excellent and much better than anyone else's. Qualcomm switches between TSMC and Samsung depending on the deal they get, the node's performance and how easy it is to design for. Apple does the same thing.
AMD and Nvidia are arch enemies, yet for both most of their current chips are made by TSMC.
Masta you may have even said it just simply won't happen because it's not possible. But it's nice to see someone take a step towards bridging the gap, even if it wouldn't end up happening completely. Apple, in this case, is "someone."
I'm not saying it's necessarily impossible to create an iPad tool that has the same functionality as corresponding desktop tools. It's more about the fact it's not typically done. The existing library of pro tools is tiny, most of them are drastically simplified and even if everyone wanted to make a full-fledged version of their program on iPads (which they aren't), they'd take years to hit the Apple store.
Apple has all the incentive to move all of their proprietary tools to iPads though.
Look, it's obvious what's happening here.
Even the smallest amount of research or knowledge about Apple can tell you that their end game is ecosystem lock in. People whose first Apple product is an iPhone are, in a significant amount of cases, also going to purchase an Apple Watch, AirPods, a MacBook and perhaps even a Mac desktop.
It's no coincidence that iPhone prices are coming down whilst Mac laptop/desktop prices are going through the roof. It's a classic upsell - cut the margins on the iPhone and increase them elsewhere.
There was a time when even the larger screen MacBook Pro could be had for £1300 or so. You could get a version with a higher processor for around £1500, and the Airs were £800-£900.
Now? Entry level 16" MBP is running at £2400 here. Upgraded CPU and bigger SSD, you're looking at £2800. iMac Pro and Mac Pro desktops are gonna run you at £4000+
I just started a new job, and they're giving me the new 16" MBP next week or so. Looking forward to putting it through it's paces.
Look, it's obvious what's happening here.
Even the smallest amount of research or knowledge about Apple can tell you that their end game is ecosystem lock in. People whose first Apple product is an iPhone are, in a significant amount of cases, also going to purchase an Apple Watch, AirPods, a MacBook and perhaps even a Mac desktop.
It's no coincidence that iPhone prices are coming down whilst Mac laptop/desktop prices are going through the roof. It's a classic upsell - cut the margins on the iPhone and increase them elsewhere.
There was a time when even the larger screen MacBook Pro could be had for £1300 or so. You could get a version with a higher processor for around £1500, and the Airs were £800-£900.
Now? Entry level 16" MBP is running at £2400 here. Upgraded CPU and bigger SSD, you're looking at £2800. iMac Pro and Mac Pro desktops are gonna run you at £4000+
I just started a new job, and they're giving me the new 16" MBP next week or so. Looking forward to putting it through it's paces.
Most people who own iPhones don't own Macs though
Most people who own iPhones don't own Macs though. If I got an iPhone I wouldn't be thinking that I should get a Mac to go with it. They aren't in the same ecosystem, just the same brand.
I'm sure Apple knows better, but I think the number of people who get an iPhone and then also switch to a Mac is pretty small. iPhones have a third of the smartphone market to themselves, but Macs are fairly uncommon, constituting only a couple percent of all computers, meaning the vast majority of iPhone users are still Windows users.
I think Apple released the $399 iPhone because they could. The iPhone 8 unibody is dirt chip, A13s are dirt cheap since they are already there, everything else that goes in is fairly cheap as it's already being made for one of their older iPhones, so why not. The gigantic bezels will prevent the cannibalization of their premium lines anyway.
If anything, that iPhone will get a lot of Android users to switch to iOS and Apple's mobile ecosystem. If I was a high school kid today, I might as well be at the Apple store getting that phone right now. If I was an average consumer, my next phone after that might as well be an iPhone, and then the phone after that as well. I think these and making a phone that people who loved their old iPhones can finally upgrade to in a heartbeat were their main motivations. I know of a person who went to get it just because they aren't tech-savvy and they are happy to get the newest iPhone with a home button, so there's also that.
Besides, I still don't approve of Apple's actions as a company, but they made an excellent $399 phone and that's a commendable one.
And yes, in the real world most companies use Windows machines and Macs make a tiny portion of computers you'd find in an office but that may change considering many people who were in college beginning around 2006 or so and up until present-day have used Macs or even owned them or most of this time. They may have used them in labs or lectures, depending on their major (I know one of my labs was filled with Macs in order to use software to take a picture through a microscope). Many of those people either used those Macs at school facilities or owned one themselves. It may not be a majority, but I would bet 20-30% use Macs today. And if it's their personal computer, I bet they're looking in to getting in to the ecosystem with an iPhone or an Apple Watch or an iPad. Just to get an idea of what students and some professionals are using today, take a look at the iPad and/or Mac subreddit and see how many people use their iOS devices in conjunction with their phones. A few more also own Apple Watches and look for integration that way.
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