The marketing plans from Universal regarding the new Prince album "3121" just got leaked. Oh my god, I'm fucking ecstatic! Check this shit out (the bold bits are the bits that got me the most excited)
-------------------------------------------------------------
UNIVERSAL MUSIC GROUP'S EXPECTATIONS ON PRINCE'S PROMOTIONAL CAMPAIGN FOR THE UPCOMING ALBUM!
Radio:
2/7 add date for 'Black Sweat'. Vinyl will be serviced to clubs and mixshows
Video:
'Black Sweat' will impact BET, VH1 and MTV mid February
• MTV Unplugged from the house and VMA performance from his house via satellite
• Making The Video for next single.
• Possible Storytellers from the house...
New Media:
• Never before done retail campaign beg. Feb 7th with 6-week global iTunes pre-order. Digital 'purple ticket' promotion
• Mutli-tiered countdown on AOL music kicking off with First listen world premiere of single
• Superstar feature placement of 'Black Sweat' video on major online partners including Yahoo! Music, AOL Music,MySpace, Apple iTunes...
• Aggressive online promotions campaign hitting music, lifestyle and tastemaker blogs & sites
Press:
• Targets will include: 60 Minutes, CBS Sunday Morning, Ellen, Good Morning America, Larry King Live, Oprah, SNL, Today Show, Tonight Show
• MAJOR '3121' TV Special in progress.... details TBA
Marketing:
• Heavy media campaign to include major market advertising w/ • TV • radio • Snipes in top 10 markets • Print
• Purple Ticket promotion: "An Evening With Prince - A private performance at Prince's house".
(7 winning tickets will be inserted into the initial run of CDs.)
Tour:
Worldwide tour begins in May
------------------------------------------------------
And this is just the beginning! With Universal fully supporting, 3121 is gonna be the album of the year!!!