something fishy about that, when it flashed on the screen, i could blatently see it, maybe cos i all ready knew it was there, i dont know, i would have thought it would have been faster for it to be a real subliminal message.
I'm going to assume it's a production slip-up rather than a deliberate thing. I don't think McDonald's are stupid enough to think that subliminal advertising works, or to risk it knowing what bad PR they'd get if they were found out, and even if they were I'm sure they'd actually make it subliminal, which that was not.