Very good question.
The official specification was developed by a consortium of ten companies: Hitachi, JVC, Matsushita, Mitsubishi, Philips, Pioneer, Sony, Thomson, Time Warner, and Toshiba. Representatives from many other companies also contributed in various working groups. In May 1997, the DVD Consortium was replaced by the DVD Forum, which is open to all companies, and as of February 2000 had over 220 members. Time Warner originally trademarked the DVD logo, and has since assigned it to the DVD Format/Logo Licensing Corporation (DVD FLLC). The written term "DVD" is too common to be trademarked or owned.
So I'd say it basically got big around 2000.