Who's they?
What you have to understand is that, Nexus One aside (because Google distribute it themselves), it's not up to Google to market devices that run Android. It's not even up to the hardware manufacturer.
It's up to the carrier. The ridiculously successful "Droid Does" campaign in the States that has led to the Droid becoming the biggest selling Android phone so far by a large margin, was funded by Verizon....and the MyTouch adverts that I literally saw everywhere in the US were funded by T-Mobile.
The UK sucks for advertising and marketing and always has. Especially when it comes to phones.
Case in point - the Sidekick line, in it's day, was one of the most popular lines of phones in the whole of the States. They were Android before there was Android and iPhone before there was iPhone. They had the mass appeal amongst the trendy market. They had the rappers and celebrities endorsing them. They had lavish celebrity parties in Hollywood and you'd see pictures from those parties for weeks in the tabloid and on the blogs. Everyone had to have one. They were the first device with an inbuilt application catalog and always-on data connection. They backed up your info to the Danger servers so if you lost your phone they wouldn't lose data. They had special editions based on different celebrities like Tony Hawk, and adverts with the likes of Snoop Dogg.
Anyway....T-Mobile UK picked up the Sidekick 2, Sidekick 3 and Sidekick Slide for release over here, over the years. I even had an endorsement for the latter and helped the PR team. But there was literally NO advertising and NO marketing. Everytime I showed mine to people (SK3 and Slide) they were impressed and wanted one. They knew what it was because it had been in all the Hollywood movies. But because of the lack of advertising and marketing, they didn't know that Sidekicks were even available in the UK. Even many T-Mobile stores weren't carrying them and the employees didn't know anything about them.
I tried my hardest to get T-Mobile to put some money into marketing, as did the PR firm they hired, but it was like trying to get blood from a fucking stone.
I mean, they only needed to put a bit of money into it, and then the momentum of the phone would sell itself, because of it's status in the US. Everybody knew about it, but even to this day a lot of people don't realize that it was even ever released here.
If there was ever a case of "dropping the ball", T-Mob UK did it. Big time.
Luckily, that's not happening with Android so far. I've seen T-Mobile pushing the G1 and the HTC Hero (incidentally the two biggest selling Android devices here in the UK so far)
But the marketing still sucks ass compared to the US.
LOL at those people. They sound like idiots. Ask them if they use YouTube, GMail, Google Maps. Explain to them that these are all Google products. Show them the Barcode Scanner and Metal Detector apps (these always impress people)....show them Google Goggles.
These people are clearly not progressive or forward thinking, intelligent people. The good news is that these people don't matter in the long run.
Well, the N97 is possibly a bigger piece of shit than even the iPhone.
Let's see how much Apple brag about their statistics a year from now when Android is killing their market share.
Difference: With Android, you do what you want. With iPhone, you do what it wants you to do and nothing more.
The position Android is in now is something like the position that Microsoft was in in the late 80's and early 90's. Microsoft did license deals with basically every hardware manufacturer on the planet. So whatever PC you bought, whether it was Dell, HP or whatever....you'd get Windows.
Android is arguably in an even better position, because many of the hardware companies are already part of the Open Handset Alliance who have a direct involvement with Android, but also because (unlike Windows), Android is free to use on any device. Hardware PC manufactures have to pay Microsoft to use Windows.
So here's what's going to happen. Over time, dozens of hardware manufacturers will switch to completely using Android. HTC will become completely Android eventually unless Microsoft pull their finger out of their ass and stop Windows Mobile from dying completely. LG has already pledged that 50% of it's 2010 devices will run Android. Then you've got Samsung, Motorola, Huawei, Toshiba, Dell, Acer, Archos, ASUS, Lenovo, Sony Ericcson, INQ just to name a few.
All of these companies have their own (bigger or smaller) loyal fanbases. This is obvious from the amount of people you see using SE or LG devices for example (I see a lot). These people will be purchasing Android devices without even realizing it. As far as they are aware, they'll just be purchasing the latest phone from the manufacturer that they are loyal to. Then as they begin to use and love their new phone, they'll be becoming converts to Android. They'll get used to all the things that other phones don't have....the seamless integrated Gmail, search, YouTube, etc. The intuitive multitasking.
So for that reason, nobody needs to worry about Android vs iPhone. It's pretty obvious what's going to happen. And it's this:
Android poised to overtake iPhone OS in US smartphone traffic this year – Android and Me
iPhone fanboys are quick to bring up statistics when it comes to iPhone, but not so quick when it comes to their beloved Mac's. Let's refresh our memories....oh yeah..... Mac's have what, 4% market share compared to PC's 90%+?
iPhone market share has been dropping since Android came out in late '07 while Android has been on a slow and steady rise.
If anybody thought that Google was going to come out with some mythical gPhone and cut Apple down in one fell swoop in 12 months, they never understood what this was about. This isn't a short term slap in the face...this is long term annihilation through sheer size.
Take a look at this:
Android 2.0.1 has 20% of the entire pie, and that's ONE device (the Motorola Droid) that has had a big marketing push. It's the single most popular Android device because of how much push Verizon gave it.
So....with T-Mobile giving a big marketing push to their new "MyTouch Slide" that's coming out in March, AT&T releasing 5 Android devices this year (of which the Dell Mini 3 and Motorola Backflip are both likely to get big marketing push), Sprint releasing the first 4G Android device (supposedly HTC Supersonic) and Verizon continuing to push the Droid, Droid Eris, getting the Nexus One on their network too, and possibly releasing the sequel to the Droid later this year..............what happens then? Big marketing push from all 4 major US networks for Androd devices = game over for Apple.
Apple making a deal with Microsoft is just the funniest thing ever. They have to do that to have any chance and they know it.
Here is an EXACT quote that somebody I follow who uses an iPhone said on Twitter:
What's hilarious here is that Apple knows that Google is it's biggest enemy. But most users of Apple products don't realize that yet. They still believe that Microsoft is their biggest enemy.
Many of them have spent years badmouthing Microsoft to big up Apple to their friends and family. Now, this news comes out and it makes those people look foolish.
Tactical advantage Google.
Brainwashing is the correct word. Apple's fanboy army are very much brainwashed. If you've ever seen any of their speeches, it's not hard to notice the subliminal use of empowering language and subtle repetition of buzzwords and phrases. This shit is brainwashing 101. You repeat the easy to remember words and phrases so that the sheep will repeat them constantly like parrots. You use empowering language to make those people feel like they are in control and they are doing the right thing. You know who else does that? Religious leaders and cults.
It's not surprising that Apple operates very much like a cult.
You're getting mixed up again. Android does not 'release' anything. Android is just software. That's like saying "Windows should release an xyz PC".
You mean a hardware manufacturer should make a low end phone for the youth market. Well, again that's marketing. Look at the HTC Magic. T-Mobile have done incredibly well in the US with it, by marketing it as exactly that - basically a youth oriented "fun" phone, the MyTouch3G. It wasn't marketed like that here.
Like I said - we don't know how to market things properly in this country.
As a result, the HTC Magic was only reasonably successful here, but incredibly successful in the US.