So LG just confirmed that they are shutting down their mobile phone division.
All I can say is that their ideas were great, but they never doubled down on them. You knew that the gimmick you're getting is just there for hype and the spec sheet - they were adding these so they can sell the phone. They cared about being "first" to things so people could talk about them and move to the next "first" completely forgetting about their previous idea's existence. If there was a feature you liked about an LG phone, you knew they will give up on it a year later in favor of new gimmicks, and they will not be further developing or even supporting them. They barely supported any phones that weren't the most current flagships altogether.
I appreciate LG for the amazing Nexus phones they made and for ahead of its time devices like the G2, or ideas like the Flex, quad-DACs, self-healing plastics and design innovations. They will all have a great place in the Smartphone history. But to me LG went down because ultimately they built a reputation of entirely abandoning these as soon as they weren't the newest cool thing anymore. It ultimately made me feel that what they're communicating is "you bought this gimmick and it's not working as well as it should? Thanks for the cash but tough shit sucker, now off to the next phone" attitude.
All I can say is that their ideas were great, but they never doubled down on them. You knew that the gimmick you're getting is just there for hype and the spec sheet - they were adding these so they can sell the phone. They cared about being "first" to things so people could talk about them and move to the next "first" completely forgetting about their previous idea's existence. If there was a feature you liked about an LG phone, you knew they will give up on it a year later in favor of new gimmicks, and they will not be further developing or even supporting them. They barely supported any phones that weren't the most current flagships altogether.
I appreciate LG for the amazing Nexus phones they made and for ahead of its time devices like the G2, or ideas like the Flex, quad-DACs, self-healing plastics and design innovations. They will all have a great place in the Smartphone history. But to me LG went down because ultimately they built a reputation of entirely abandoning these as soon as they weren't the newest cool thing anymore. It ultimately made me feel that what they're communicating is "you bought this gimmick and it's not working as well as it should? Thanks for the cash but tough shit sucker, now off to the next phone" attitude.
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