Huawei just became the biggest Smartphone brand in Europe when Trump preemptively banned them from using American technology. Actually, it still is the second largest Smartphone maker in the world despite the Android ban.
The American smartphone market is just very different from the rest of the world. To some extent, it's also similar-ish in Canada. It's as if anything other than flagship phones doesn't exist, except in Canada it's not just between Samsung and Apple. Huawei was huge here before the Android ban. If you went to a phone store, Huawei phones would be at the front and center, with Samsung and Apple phones right behind them. Their P30 series phones were great and sold more units than the Galaxy S10 series, and by around 4 million at that.
This might be because the US is skeptical of China the way people in other countries aren't, or at least not much more than they are skeptical of America. When I think of China and America, I see big countries with different skeletons in their closets comparing imaginary dick sizes. I guess when you're American you see them as enemies. Sort of like the Japanese who would never buy anything from Samsung because they're Koreans.
Again, this is true from the perspective of a single, very specific market. I think being in America people don't really have visibility into how popular Huawei and Xiaomi phones have gotten everywhere else. It's kind of like when Japan had no idea anything other than Sony or Apple existed as Samsung was taking over the world with their Galaxy series and sold 80 million Galaxy S4s. That's what Huawei and Xiaomi already did. Chinese OEMs don't have to worry about brand recognition anymore because at this point there are more people looking at the Huawei logo when they reach for the phone than Apple's.
Edit: holy shit, I just noticed Samsung sold 80 million Galaxy S4s. The S8 sold 41 million units and it was downhill ever since - the S9 sold 35 million, while the S10 series family sits at 16 million. That means they sold five times as many Galaxy S4 smartphones as all Galaxy S10-series smartphones. I had no idea they have been going down so fast. I also just read that they are very disappointed with the S20 sales and that apparently they only sold.. 70k units on launch day. The current forecast is that the S20 series sells 60% as many units as the S10 did, which means 10 million units. Even if they reach that milestone with heavy price cuts, even the very first generation Galaxy S phone sold 25 million units. I had no idea Samsung was struggling so hard.
It's hilarious how they are now blaming the coronavirus for their S20s not selling. Not price which is now just beyond ridiculous, or the death of their innovation. Apple still sold nearly 70 million iPhone XRs alone. Wow.
I don't think it's just the US that's cynical of China, although maybe it's more dramatic or exaggerated here. We still buy tons of Chinese stuff but I feel like in recent years the tech from China comes under greater scrutiny. Of course, politics has its hand it as well, especially when it comes to security issues but when it comes to tech, there's a fear of data being sent back to China. Tech accessories? Cheap shit that breaks and could also probably fry your hardware, like power supplies and cables. And non-tech stuff from China always has concerns of lead paint and just not being durable at all. And since China ships all over the world, surely people in other countries have the same concerns.
Which isn't to say Chinese stuff is all shit but there's some founded concerns about quality and safety/security of the stuff they put out there.
No doubt Xiaomi is huge in India, for example, and India being a country of nearly 2 billion people, that's a huge marketshare to have but breaking the phone market in the US, or any country for that matter, who is deadset between choosing between a flagship from either Apple or Samsung is going to be tough. I am willing to bet that Europe and Asia had a premium on top of the "Apple Tax" premium and so these cheaper alternatives trickled in and got a stronghold. As expensive as Apple is in the US, people still find a way to get their hands on an iPhone. Carriers may have made it easier by subsidizing the price of an iPhone into a monthly bill and that helped ease the pain of paying for an $800+ phone. Now Apple has its claws deep in the US market, it would be painful for anyone with an Apple device to switch to something else and lose access to the Apple ecosystem. Same with the Android flagship users. But basically these Chinese OEMs, I think, will only get a shot at the market if Samsung and Apple both decide to keep climbing north of $1000 for their flagships and people don't opt for midrange phones instead. Then they'd look at Xiaomi or Huawei flagships if they're price more like the SE 2 is priced now. Or close to it.
So I suppose it's possible but I think the US carriers "hid" the cost of the iPhones and Galaxy S line phones with those subsidies so people felt the pinch less. As a result, they came to know the Galaxy S and the iPhone as the only main flagships from their respective OEMs. Which is why LG and Moto both struggled in the US, probably more than they did internationally. Internationally, at least some people gave them a chance. In the US, they were laser-focused on Samsung and Apple.
Take, for example, brands like Aukey, Anker, RAVPower, etc. I believe all three are Chinese companies but have US offices so that they can still appeal and deal with customers here. How many average people do you know that know of the offering from these companies? Most people still run out and pay a premium for OEM chargers and cables from Samsung or Apple without knowing that Anker and others offer the same or better quality chargers and cables, if not better. Much better warranty, that's for sure. But among tech enthusiasts, they know if their OEM cables or chargers break, Anker and Aukey have solid alternatives for a cheaper price. With a better warranty even. But even in the enthusiast community, what made them turn their eyes towards Anker and Aukey in the first place? Price. Apple charges $40+ for a USB-C to Lightning cable and plug in order for iOS users to be able to Fast Charge their devices. And the two components are sold separately. Anker? Right now I think has the cable for $7-10 and the plug For about $20. A wireless charging stand for my S10+? I don't know what Samsung charges, but a 10W Anker stand is $25 or so.
So those Chinese brands took over because they sold on Amazon and sold at pretty discounted price relative to OEM. And the quality is the same, or better. Warranty is better, I think.
So maybe Xiaomi and Huawei need to wait a bit longer for people to wise-up to flagship pricing and start looking to alternatives. But it took a lot of a lot of word of mouth for phone accessory makers to finally carve a niche for themselves and it took Amazon's heavy hand in promoting their stuff, too. And a good bit of luck. That's going to be tough when it comes to phones, though, since it would involve carriers and a few more governing bodies to get them approved and compatible here, which are run by government agencies.
I had no idea on Samsung's sales numbers. I thought they kept that information private after the S5 or something, and that we'd seen a lack of reporting for the past few years. That all we had were estimates by "experts.