The iPad was announced and/or released a decade ago today. Crazy how the initial thoughts and impressions on it were that it was just a "stretched out iPhone" and yet it started the boom in tablets by the industry. Well, today there's really only one relevant OEM for tablets, at least in the US, but it's crazy how long it has been since the announcement (doesn't feel that long) and how the features have changed. Hardware, software, and the actual applications of the iPad today versus what we thought it would be a decade ago.
On second thought, I guess Microsoft still makes tablets, if you consider the Surface lineup. But those still have full fledge notebook internals, if I'm not mistaken, but I also don't know how they benchmark against Apple's chipsets. But Samsung tablet releases seem to generate little-to-no interest or hype and I think LG and Moto/Lenovo just straight up stopped tablet releases. I'm sure millions of newer Android tablets have been sold in the past couple of years but I imagine they're from no-name brands and have significant corners cut.
Maybe these OEMs surprise us sometime in the future with a release that challenges the iPad but it looks like that time is too far gone; the power of the Apple brand and the iPad moniker might not be enough to sway the vast majority of people, if this were to ever happen. Sort of like what AMD is facing right now against Intel after being in the shadows for 10+ years.
For Microsoft tablets, their biggest thing is that they run Windows. No matter how fast iPads get, they won't be competing in the same market without Windows, X86 chips (like AMD's or Intel's), and their humongous software support. The operating system and ARM processors, no matter how fast, years later still can only support super mainstream programs in a rather limited extent. For anything but basic tasks, they still feel like toys, no matter how many "Pro" monikers and unreasonable price tags are associated with them.
The way I see it, iPads can now do 1% of the most popular tasks 90% as well as Windows on a super-light device with excellent battery life, perhaps another 1% of programs will have an app that maybe covers 30-50% of their full Windows/Mac version. At the same time, Windows and X86 will still be exclusive for the remaining 98% of programs, even if they are much less popular, and offer more advanced options in the 2% that iOS does too.
ARM chips, no matter how competitive they become in web browsing or video encoding, support a very limited number of software libraries, meaning they are orders of magnitude slower the less common the task becomes, and that's by design - they are a one-trick pony, which is why they can be so small and low-power - they don't have the "baggage" of dedicated parts for dealing with most software natively. While X86 chips have thousands of dedicated parts dedicated to natively handle immense numbers of workloads effectively, ARM chips specialize in a few that take place during most common use-cases and brute-force through everything else slowly chugging along with what they have, trying to decode complex instructions using hardware that only performs well with simple instructions.
With Windows, you can launch pretty much any program imaginable, including billions of really niche and exotic tools not listed on any online stores, supported by processors that natively support any task imaginable - that's where Microsoft dominates. iOS and Android can brag about how many apps they have in their stores, but truth is, EVERYTHING is on Windows, including stuff that wouldn't dream of being added to the Apple or Google Stores. I mean types of software and their complexity/performance. Wanna run that niche Japanese hentai game someone wrote 25 years ago? Windows will do that no problem. Want to work with that proprietary file format for getting X done? Odds are only Windows will do that.
iPad as the default computer is good enough for those who never needed more than the very basic tools, meaning it's a great alternative if it's much cheaper. For those who need a fast computer running a full-fledged operating system, iPad is still a perfect secondary media consumption tool. The current iPad Pros are competing in price with really advanced devices that you can actually do any work done on really well. If you want the simplicity of an iPad, I can't imagine at the very same time wanting to spend close to $1000 to get that.
I'm not saying Windows is the be-all and end-all operating system, but its software support, including legacy software support, is something nobody else can dream of coming close to in the foreseeable future. That's why Windows can't be replaced or competed with - you can just steal away bits of its market that never needed that. The fact that the fastest and most advanced devices also run Windows surely helps.
I see the "iPad Pro" literally more as a "Almost-A-Computer-Lite-But-We're-Charging-$999-For-It-Now-Lol-tm" - it definitely makes more sense at $300-$500. I'm a fan of iPads, but in their own lane.