I hope it doesn't catch up. I'm signed up for Netflix and if something isn't there or isn't available somewhere else easily and for free, too bad. I'm all for competition, so it would be nice if there was a single alternative that had most of the same shows, but I'm not into diversification and spreading shows between 20 different providers, each of them requiring a subscription. I hope people just don't vote with their wallets for that, as it only catches on if they do.
At the moment, luckily, Netflix is the only one popular globally, and I hope mostly everything continues to be available there. If not, the show makers are hopefully going to lose money, learn the hard way, and go for the big services that everyone uses.
One of the main problems is licensing. You can have a shitty no-name service or TV station that nobody watches get exclusive rights to broadcast a TV show or a movie. It's even more complicated if it's a different provider in each of the different countries. That is just stupid and a loss for everyone. It's bullshit that you have to sign up for another service to watch a new show, and it's bullshit for the show makers that 90% of potential viewers won't watch it because they won't sign up.
While still far from perfect, I prefer the way licensing turned out with music these days. You release an album, and you just give rights to Spotify, Apple music and everyone out there to distribute it, and make money on whoever out there listens to it regardless of the platform they chose. I can listen to all of the newest albums on Spotify, and I can also do so on any of the other major music streaming services. I hope the same thing eventually happens to the TV/Movie distribution/licensing industries. I'll be fine with there being 20 providers delivering the services in different ways for different fees, if most of the content is not split and locked between 20 different paywalls. If it is, I'm simply not going to pay, and in the worst case, I'm just not going to watch it.