StarCraft fans will soon be able to experience "wings of liberty" in a unique way. Blizzard Entertainment announced today a partnership with Korean Air to promote StarCraft II: Wings of Liberty on two of Korean Air's airplanes.
If you're flying to or from Korea between July and December, there's a chance you'll do so on an aircraft with Terran hero Jim Raynor as your wing man. Using special films and paint, Raynor's image and the Starcraft II logo will be emblazoned on a B747-400 and a B737-900. In addition, four Korean Air limousine buses will also be wrapped in StarCraft II character images.
"We're pleased to be partnering with Korean Air, Korea's leading airline, on this campaign," said Paul Sams, chief operating officer of Blizzard Entertainment. "As we approach the global launch of StarCraft II: Wings of Liberty, this promotion represents a unique, large-scale opportunity to introduce the characters and style of the StarCraft universe to gamers throughout the world."
Yong-won Suh, executive VP of Korean Air, said the promotion would help the airline market itself to youths in the StarCraft-crazed nation. "eSports is an established part of youth culture all around the world," Suh said. "We look forward to positioning ourselves as a global airline that appeals to the younger generation by operating airplanes wrapped with StarCraft II images and celebrating the launch of StarCraft II: Wings of Liberty."
The planes bearing the logos will fly domestic flights in Korea and international flights to the U.S. and Europe. StarCraft II: Wings of Liberty is set to launch worldwide on July 27.
