Been a while since I had one but today was a meatless day for me, so I picked one up. Honestly forgot I wasn't eating a beef burger from BK.
These companies need to switch their marketing approach and not advertise it as a healthier or more "greener" option, especially since more and more studies are coming out saying the opposite. And stop with trying to make it taste like meat and get people to give meat up in favor of this meat-alternative. Just market it as a non-meat burger and something for people to try on its own