ah yeah, lack of ethernet is a huge deal too. Yeah there are devices that need ethernet, I needed it at university too for speed. Also, Wifi routers are usually limited to ~20-50mbit/s. I have a faster connection and plug my laptop to gigabit ethernet if I want to download something fast. That's also how I share huge files between my computers - via home ethernet network through Dropbox. You can share a GB of data in seconds.
I think the Windows world needs a huge, good flagship. Kinda like Android and the Galaxy S line.
It's always been like there was a lot of OEMs with a whole range of products and no device that would really stand out.
I'll be looking for a new laptop soon, and I think it's truly a very hard moment to get something new. I need good performance in small form factor and a decent display. Macbook Air is probably one of the best hardwares as far as ultrabooks go, but I need Windows (7, in particular). My situation is not getting much better with all those crappy Windows 8 devices now.