As far as I am concerned, I think it is not fair to hate on a company in general, unless there's something very wrong with it. There are things wrong with Apple probably more so than an average company, but I also learned to see them in fair light. For instance, they make many products that they make that are terrible value for money or that I simply don't like, but I grew to love the iPad Air that I used to hate on at the beginning. In large part due to its battery life, simplicity for content browsing and the software improvements in the iOS 8 or 9 I believe. Also the software support. I think the iPad has to be the best value offering from Apple.
That said, I also have work iPhones and I wouldn't be able to use one as a personal phone. Tiny part is due to terrible value and how old school it is, with huge bezels, no things such as wireless charging, fast charging, VR support, file manager and other things that I consider the basic way I use my phone. However, mostly due to how limited it is. I cannot imagine using a phone without a file manager and simple file transfer. I don't know how some people use their phones that they can live without it. It is fine on the iPad, as I can see it as a decent glorified web browser, but not on a phone that I always have with me and I need to feel comfortable that I could do anything on it without having to run home to use my computer, speaking of which..
Similarly I cannot imagine using the Mac computers. I used to have the MacBook Air, that I mentioned back in the days - I loved the hardware, I really did. I think it used to be a great laptop back in its glory days. However, I have no clue what do people do with their computers that they find Macs to be suitable. It is probably a personal thing, but I just can't imagine calling it a computer as to me I couldn't do anything with it, other than web and a select few programs that I used or found ghetto replacements for that actually worked on it. Other than the obvious quirks and differences coming from Windows, the biggest real problem is that I just couldnt do pretty much anything I wanted to with it, and workarounds I found to do some of the things are really way too much of a hassle.
I believe the above and Apple's stunts such as promoting the iPad as a serious work device (lol) that made me wonder what the hell do people actually use their computers for and wonder if a web browser is all that people need and spend big money on fancy processors to run.
I mean, I don't crunch multidimensional matrices or whatnot on my computer, I have my desktop PC for most of gaming and fancier works and I use a laptop for simpler stuff and even that I cannot do on a Mac, not to mention iPad Pro (lol) so It always made me confused that people seem to be fine with how those devices are targeted and that they are using Macs for work. Even putting aside the tech works, pretty much the whole world of business relies on Windows-oriented file formats, while self employment on a Mac could be limited to media edits and iPhone programming, and I am not mentioning worlds or niche options that are not viable on Macs, as even Excel Macros don't work well on Mac's Office.
In a perfect world, I wished to easily use only Windows on the Air, had it been optimized to easily handle it and not socially unacceptable
Besides, I got myself the Surface which is better in pretty much any way. I do acknowledge when Apple makes something well, they have great hardware often times (the MacBooks and iPads) but some are really backwards and the software is way too limited.