yeah I got a message about it from my friend from Sony few months ago.
http://www.engadget.com/2007/10/01/the-sonydrive-xel-1-oled-tv-1-000-000-1-contrast-starting-decem/
OLED was up to be released for the masses back in 2005 but there are few reasons it wasn't.
There is too much money pumped into LCD technology research, OLED is not stable in bigger displays (unable to keep steady blue and red colors), Biocrystals doesn't last for too long, 70% displays burn out after few months. OLED is good in small 3-4 inch displays but most probably it will never hit the market in tvs or computer monitors.
There's more to expect from flat CRT, LED/FFL backlighted LCDs or e-paper based technologies, untill that (few years at least) all we can buy is lcd (which fortunately evolves fast - take a look at new s-pva or s-ips matrixes) or those new crts (still with tube but much slimmer) and plasma which still is the best technology for large flat screens.
btw. contrast in oled or crt is not important as it's unlimited. It is only measured in LCDs to show how black is black and how white is white because of backlight. LCDs won't ever pass 10000 contrast even with led backlight.