Technology Sony losing money on the PS3

Salar

The One, The Only
#1
Gamespot
According to the latest issue of Japanese magazine Toyo Keizai, Merrill Lynch Japan Securities has recently calculated an analysis that the production of a single PlayStation 3 console will cost Sony approximately 54,000 yen to make ($494), as of its initial release in 2006.
Merrill Lynch Japan estimates that the machine's main components--namely its Cell chip, RSX, and BD-ROM drive--will cost about 11,000 yen ($101) each. After adding the other electronics that will be used in the PS3, the machine's production cost goes up to 54,000 yen.

Given that Sony's PS3 will face stiff competition from Microsoft's Xbox 360, the chances that Sony will release its console at its production cost is slim. Under the assumption that the Xbox 360 is expected to sell at around $299, Merrill Lynch Japan predicts that Sony will sell each PS3 at the price of 44,800 yen ($410) in Japan and $399 in America. That would mean Sony would suffer a loss of more than 130 billion yen ($1.18 billion) during the first year of the PS3's release
This is why Microsoft came up with Live because the were losing money on each console sold with the first xbox. Apparently with the 2nd one (though they are still losing money) the gap is considerably smaller.

Sony has a few things going against it. It comes out later, it's more expensive (mind you the xbox did the same so there's no reason why they can't penetrate the market) and one of the things that make alot of people turn towards or away from a console is that even if it can be chipped you can't burn games (unless you have a blu-ray disc burner which i am quitely confident won't come out for a few years since a median technology hasn't even been chosen yet.
 

Salar

The One, The Only
#2
Gamespot
According to the latest issue of Japanese magazine Toyo Keizai, Merrill Lynch Japan Securities has recently calculated an analysis that the production of a single PlayStation 3 console will cost Sony approximately 54,000 yen to make ($494), as of its initial release in 2006.
Merrill Lynch Japan estimates that the machine's main components--namely its Cell chip, RSX, and BD-ROM drive--will cost about 11,000 yen ($101) each. After adding the other electronics that will be used in the PS3, the machine's production cost goes up to 54,000 yen.

Given that Sony's PS3 will face stiff competition from Microsoft's Xbox 360, the chances that Sony will release its console at its production cost is slim. Under the assumption that the Xbox 360 is expected to sell at around $299, Merrill Lynch Japan predicts that Sony will sell each PS3 at the price of 44,800 yen ($410) in Japan and $399 in America. That would mean Sony would suffer a loss of more than 130 billion yen ($1.18 billion) during the first year of the PS3's release
This is why Microsoft came up with Live because the were losing money on each console sold with the first xbox. Apparently with the 2nd one (though they are still losing money) the gap is considerably smaller.

Sony has a few things going against it. It comes out later, it's more expensive (mind you the xbox did the same so there's no reason why they can't penetrate the market) and one of the things that make alot of people turn towards or away from a console is that even if it can be chipped you can't burn games (unless you have a blu-ray disc burner which i am quitely confident won't come out for a few years since a median technology hasn't even been chosen yet.
 

Salar

The One, The Only
#3
and another thing, if microsoft buys all the consoles released by sony, sony will lose more money than microsoft. i find that amusing.
 

Salar

The One, The Only
#4
and another thing, if microsoft buys all the consoles released by sony, sony will lose more money than microsoft. i find that amusing.
 

Rukas

Capo Dei Capi
Staff member
#6
Fuck, $1.18 billion during the first year of the PS3's release. Thats a shit load of cash.

Im sure they can take it on the chin though. Sony's pockets are very deep.
 

Rukas

Capo Dei Capi
Staff member
#7
Fuck, $1.18 billion during the first year of the PS3's release. Thats a shit load of cash.

Im sure they can take it on the chin though. Sony's pockets are very deep.
 

S. Fourteen

Well-Known Member
#10
Im sure they can take it on the chin though. Sony's pockets are very deep.
^ yeah, Sony's pockets are deep.


I worked on a case involving copyright infringement and Sony was one of the defendants. I read pages of company documents and they basically steal technology without thinking twice. They just pay the damage (if they get cought) because the legal fees and all that shit is factored into the price of the merchandise you buy.
 

S. Fourteen

Well-Known Member
#11
Im sure they can take it on the chin though. Sony's pockets are very deep.
^ yeah, Sony's pockets are deep.


I worked on a case involving copyright infringement and Sony was one of the defendants. I read pages of company documents and they basically steal technology without thinking twice. They just pay the damage (if they get cought) because the legal fees and all that shit is factored into the price of the merchandise you buy.
 
#12
seriously , the one , stop pretending that u don't hate the ps or whatever has to do with it .... it's annoying
I don't give a fuck if you hate it , but do it on your own , seriously ...

pz
 
#13
Pain Of Depth said:
seriously , the one , stop pretending that u don't hate the ps or whatever has to do with it .... it's annoying
I don't give a fuck if you hate it , but do it on your own , seriously ...

pz
LoL .......

Anyways, EVERYONE loses money on their consoles. They make their money off games and accessories.
 

Rukas

Capo Dei Capi
Staff member
#14
Pain Of Depth said:
seriously , the one , stop pretending that u don't hate the ps or whatever has to do with it .... it's annoying
I don't give a fuck if you hate it , but do it on your own , seriously ...

pz

How the fuck does him posting this news show any bias against the PS3.

Is this news? Yes. Is Sony going to lose money? Yes. Did he say this means the PS3 or Sony sucks? No. Did he say this was going to effect the quality of the console or games? No.

:rolleyes:

Grow up.
 
#15
bigmack said:
LoL .......

Anyways, EVERYONE loses money on their consoles. They make their money off games and accessories.

THANK YOU.......... there isnt 1 system out right now that has been profitable right away, M$ took a HUGE loss with the Xbox, sony did too with the ps2, nintendo did too.

And no matter how much of a hit Sony is taking with the PS3 console...... it sure as hell gonna make 10x that through software.
 
#17
KDeezy said:
THANK YOU.......... there isnt 1 system out right now that has been profitable right away, M$ took a HUGE loss with the Xbox, sony did too with the ps2, nintendo did too.

And no matter how much of a hit Sony is taking with the PS3 console...... it sure as hell gonna make 10x that through software.
yea making consoles costs lots of money,and if they wanted to profit off of them then they would cost too much and they would still lose money from lack of sales.

and if they didnt make any money off software then they would stop making consoles. they are not doing it so people can have fun playing games lol, they are trying to make money.
 

Salar

The One, The Only
#19
Pain Of Depth said:
yeah , but u don't see him posting that :rolleyes: f****** i*i*t
The_One said:
Gamespot
This is why Microsoft came up with Live because the were losing money on each console sold with the first xbox. Apparently with the 2nd one (though they are still losing money) the gap is considerably smaller.
How did i not fucking saying it.
 

Flipmo

VIP Member
Staff member
#20
Most consoles lose alot of money when released. Long time ago, when I was much younger, I remember my brother saying how much 'Sega' was losing money from it's Genesis, but all the money came back with the games and other accessories (remember the 6 button controller? lol)... Damn, the Genesis had the dopest games ever.... lol
 

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