Yeah, pretty decent move I feel. However I do not want JBL or Cena in the title picture.
I'm happy to see him feud with JBL, as long as he comes out of the feud with the belt. He needs to get a few wins over guys like JBL to establish himself. With Orton injured, JBL is the top heel.
I do think his first title reign will be a relatively short one, just to see whether the fans accept him as a top guy, and whether he can perform at the highest level. I could see him losing the belt to a returning Randy Orton.
You have to give credit to WWE for the last couple of RAWs. They've kind of recaptured the essence of 1998, when anything could happen.